Amplitude
Digital analytics platform for understanding user behavior across the full product journey.
Overview
Amplitude is a digital analytics platform for understanding user behavior across the full product journey. It handles behavioral analytics, cohorts, experiments, and cdp, and it's best suited for growth teams needing advanced product analytics. It has been around since 2012, giving it a 14-year head start in building out integrations and refining the product.
The free plan is free up to 10m events/mo — enough for most people to evaluate whether it fits. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.
Strengths
- Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
- Includes Cohorts as a core feature, purpose-built for analytics workflows
- Free up to 10M events/mo — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data accuracy depends on tracking setup — misconfigured events give misleading results
- Mobile experience lags behind the desktop version in features and polish
Quick info
- Category
- Analytics
- Starting price
- Free
- Free tier
- Yes — Free up to 10M events/mo
- Open source
- No
- Best for
- Mid-size teams
- Founded
- 2012
Last updated 2026-04-12
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