At a glance

PostHog Amplitude
Best for Product teams that need analytics, session replay, and feature flags in one tool Growth teams needing advanced product analytics
Starting price Free Free
Free tier ✓ ✓
Open source ✓ —
Free tier available ✓ ✓
Open source ✓ —
A/B Testing ✓ —
Behavioral Analytics — ✓
CDP — ✓
Cohorts — ✓
Experiments — ✓
Feature Flags ✓ —
Product Analytics ✓ —
Session Replay ✓ —
Surveys ✓ —

PostHog

Strengths

  • All-in-one: analytics, session replay, feature flags, A/B tests
  • Generous free tier (1M events/mo)
  • Open source and self-hostable
  • Strong developer experience

Weaknesses

  • Can be overwhelming — lots of features
  • Self-hosting requires significant infrastructure
  • UI has a learning curve
  • Some features less mature than best-in-class alternatives

Amplitude

Strengths

  • Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
  • Includes Cohorts as a core feature, purpose-built for analytics workflows
  • Free up to 10M events/mo — generous enough for most small teams to get real work done
  • Established product with 14+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Data accuracy depends on tracking setup — misconfigured events give misleading results
  • Mobile experience lags behind the desktop version in features and polish

The bottom line

Pricing: Both PostHog and Amplitude are free. You can try both without spending a dollar.

Feature gaps: PostHog offers A/B Testing, Feature Flags and Product Analytics that Amplitude lacks. Amplitude brings Behavioral Analytics, CDP and Cohorts that PostHog does not have.

Team fit: PostHog is geared toward any size teams, while Amplitude is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: PostHog is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Amplitude is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: PostHog's biggest strengths are: all-in-one: analytics, session replay, feature flags, a/b tests. generous free tier (1m events/mo). Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows.

Watch out for: With PostHog, users commonly note that can be overwhelming — lots of features. With Amplitude, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose PostHog if...

  • You need a tool built for product teams that need analytics, session replay, and feature flags in one tool
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need A/B Testing and Feature Flags
  • You care about generous free tier (1m events/mo)
  • Your team size fits the any size profile PostHog is designed for

Choose Amplitude if...

  • You need a tool built for growth teams needing advanced product analytics
  • You specifically need Behavioral Analytics and CDP
  • You care about includes cohorts as a core feature, purpose-built for analytics workflows
  • Your team size fits the mid-size teams profile Amplitude is designed for
  • The free tier works for you: free up to 10m events/mo

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