Umami vs Amplitude
Umami is open-source, privacy-focused web analytics you can self-host, while Amplitude is digital analytics platform for understanding user behavior across the full product journey. Umami is open source and can be self-hosted, giving you full control over your data. Umami is built for developers who want free, self-hosted, privacy-first analytics, whereas Amplitude targets growth teams needing advanced product analytics.
At a glance
|
Umami
|
Amplitude
|
|
|---|---|---|
| Best for | Developers who want free, self-hosted, privacy-first analytics | Growth teams needing advanced product analytics |
| Starting price | Free | Free |
| Free tier | ✓ | ✓ |
| Open source | ✓ | — |
| Free tier available | ✓ | ✓ |
| Open source | ✓ | — |
| Behavioral Analytics | — | ✓ |
| CDP | — | ✓ |
| Cohorts | — | ✓ |
| Cookieless | ✓ | — |
| Custom Events | ✓ | — |
| Experiments | — | ✓ |
| Open Source | ✓ | — |
| Real-Time Dashboard | ✓ | — |
| Self-Hosted | ✓ | — |
Umami
Strengths
- Free and open source
- Easy to self-host (Docker, Vercel, Railway)
- Clean, modern dashboard
- Privacy-focused, no cookies
Weaknesses
- Requires self-hosting for free use
- Fewer features than GA or even Plausible
- Limited integrations
- Cloud pricing not competitive with Plausible
Amplitude
Strengths
- Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
- Includes Cohorts as a core feature, purpose-built for analytics workflows
- Free up to 10M events/mo — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data accuracy depends on tracking setup — misconfigured events give misleading results
- Mobile experience lags behind the desktop version in features and polish
The bottom line
Pricing: Both Umami and Amplitude are free. You can try both without spending a dollar.
Feature gaps: Umami offers Cookieless, Custom Events and Open Source that Amplitude lacks. Amplitude brings Behavioral Analytics, CDP and Cohorts that Umami does not have.
Team fit: Umami is geared toward individual users and small setups, while Amplitude is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Open source: Umami is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Amplitude is proprietary — you are trusting the vendor with your data and uptime.
Where each tool shines: Umami's biggest strengths are: free and open source. easy to self-host (docker, vercel, railway). Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows.
Watch out for: With Umami, users commonly note that requires self-hosting for free use. With Amplitude, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Umami if...
- Your profile matches its sweet spot: developers who want free, self-hosted, privacy-first analytics
- You need self-hosting, data sovereignty, or the ability to audit source code
- You specifically need Cookieless and Custom Events
- You care about easy to self-host (docker, vercel, railway)
- Your team size fits the individuals profile Umami is designed for
Choose Amplitude if...
- You need a tool built for growth teams needing advanced product analytics
- You specifically need Behavioral Analytics and CDP
- You care about includes cohorts as a core feature, purpose-built for analytics workflows
- Your team size fits the mid-size teams profile Amplitude is designed for
- The free tier works for you: free up to 10m events/mo
Looking for more options?
Related comparisons
vs
vs
vs
vs
vs
vs
Stay sharp
price changes, and honest takes — weekly.