What is the difference between Amplitude and Simple Analytics?

Amplitude is best for Growth teams needing advanced product analytics, while Simple Analytics is best for Privacy-conscious teams wanting ethical analytics. Amplitude starts at Free and Simple Analytics starts at $9/mo.

Is Amplitude or Simple Analytics cheaper?

Amplitude starts at Free with a free tier. Simple Analytics starts at $9/mo.

Is there a free alternative to Simple Analytics?

Yes, Amplitude offers a free tier (Free up to 10M events/mo).

Amplitude vs Simple Analytics

Amplitude is digital analytics platform for understanding user behavior across the full product journey, while Simple Analytics is privacy-first analytics that doesn't track users or use cookies. The biggest difference up front: Amplitude is free, while Simple Analytics starts at $9/mo. Amplitude is built for growth teams needing advanced product analytics, whereas Simple Analytics targets privacy-conscious teams wanting ethical analytics.

At a glance

	Amplitude	Simple Analytics
Best for	Growth teams needing advanced product analytics	Privacy-conscious teams wanting ethical analytics
Starting price	Free	$9/mo
Free tier	✓	—
Open source	—	—
Free tier available	✓	—
Open source	—	—
Behavioral Analytics	✓	—
CDP	✓	—
Cohorts	✓	—
Events	—	✓
Experiments	✓	—
GDPR Compliant	—	✓
Goals	—	✓
No Cookies	—	✓

Amplitude

Strengths

Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
Includes Cohorts as a core feature, purpose-built for analytics workflows
Free up to 10M events/mo — generous enough for most small teams to get real work done
Established product with 14+ years on the market and a mature ecosystem

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Data accuracy depends on tracking setup — misconfigured events give misleading results
Mobile experience lags behind the desktop version in features and polish

Try Amplitude → Full review

Simple Analytics

Strengths

Includes No Cookies as a core feature, purpose-built for analytics workflows
Includes GDPR Compliant as a core feature, purpose-built for analytics workflows
Affordable at $9/mo — one of the lower-priced options in the analytics category
Includes events alongside the core feature set — fewer separate tools needed

Weaknesses

No free plan — you need to pay $9/mo from day one to use it
Fewer built-in features means you may need additional tools to cover gaps
Data accuracy depends on tracking setup — misconfigured events give misleading results
Limited team/admin features if your organization eventually scales up

Try Simple Analytics → Full review

The bottom line

Pricing: Amplitude is completely free (Free up to 10M events/mo), which makes it the obvious pick if budget is the top concern. Simple Analytics starts at $9/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Amplitude offers Behavioral Analytics, CDP and Cohorts that Simple Analytics lacks. Simple Analytics brings Events, GDPR Compliant and Goals that Amplitude does not have.

Team fit: Amplitude is geared toward mid-size teams teams, while Simple Analytics is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows. Simple Analytics's biggest strengths are: includes no cookies as a core feature, purpose-built for analytics workflows. includes gdpr compliant as a core feature, purpose-built for analytics workflows.

Watch out for: With Amplitude, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Simple Analytics, the main complaint is that no free plan — you need to pay $9/mo from day one to use it.

Choose Amplitude if...

You need a tool built for growth teams needing advanced product analytics
Budget is a hard constraint — Amplitude is free, Simple Analytics is not
You specifically need Behavioral Analytics and CDP
You care about includes cohorts as a core feature, purpose-built for analytics workflows
Your team size fits the mid-size teams profile Amplitude is designed for

Choose Simple Analytics if...

You need a tool built for privacy-conscious teams wanting ethical analytics
You specifically need Events and GDPR Compliant
You care about includes gdpr compliant as a core feature, purpose-built for analytics workflows
Your team size fits the small teams profile Simple Analytics is designed for