What is the difference between Amplitude and Countly?

Amplitude is best for Growth teams needing advanced product analytics, while Countly is best for Mobile app teams wanting open-source analytics. Amplitude starts at Free and Countly starts at Free.

Is Amplitude or Countly cheaper?

Amplitude starts at Free with a free tier. Countly starts at Free and is free.

Is there a free alternative to Countly?

Both Amplitude and Countly offer free tiers.

Amplitude vs Countly

Amplitude is digital analytics platform for understanding user behavior across the full product journey, while Countly is open-source product analytics for mobile, web, and desktop with crash reporting. Countly is open source and can be self-hosted, giving you full control over your data. Amplitude is built for growth teams needing advanced product analytics, whereas Countly targets mobile app teams wanting open-source analytics.

At a glance

	Amplitude	Countly
Best for	Growth teams needing advanced product analytics	Mobile app teams wanting open-source analytics
Starting price	Free	Free
Free tier	✓	✓
Open source	—	✓
Free tier available	✓	✓
Open source	—	✓
Behavioral Analytics	✓	—
CDP	✓	—
Cohorts	✓	—
Crash Reports	—	✓
Experiments	✓	—
Mobile Analytics	—	✓
Push Notifications	—	✓
Surveys	—	✓

Amplitude

Strengths

Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
Includes Cohorts as a core feature, purpose-built for analytics workflows
Free up to 10M events/mo — generous enough for most small teams to get real work done
Established product with 14+ years on the market and a mature ecosystem

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Data accuracy depends on tracking setup — misconfigured events give misleading results
Mobile experience lags behind the desktop version in features and polish

Try Amplitude → Full review

Countly

Strengths

Open source and transparent
Includes Mobile Analytics as a core feature, purpose-built for analytics workflows
Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
The core product is free with no paywalled essentials

Weaknesses

May lack some advanced features
Self-hosting is free but requires server maintenance and DevOps knowledge
Fewer built-in features means you may need additional tools to cover gaps
Data accuracy depends on tracking setup — misconfigured events give misleading results

Try Countly → Full review

The bottom line

Pricing: Both Amplitude and Countly are free. You can try both without spending a dollar.

Feature gaps: Amplitude offers Behavioral Analytics, CDP and Cohorts that Countly lacks. Countly brings Crash Reports, Mobile Analytics and Push Notifications that Amplitude does not have.

Team fit: Both tools target mid-size teams teams, so the decision hinges on features and workflow fit rather than scale.

Open source: Countly is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Amplitude is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows. Countly's biggest strengths are: open source and transparent. includes mobile analytics as a core feature, purpose-built for analytics workflows.

Watch out for: With Amplitude, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Countly, the main complaint is that may lack some advanced features.

Choose Amplitude if...

You need a tool built for growth teams needing advanced product analytics
You specifically need Behavioral Analytics and CDP
You care about includes cohorts as a core feature, purpose-built for analytics workflows
The free tier works for you: free up to 10m events/mo

Choose Countly if...

You need a tool built for mobile app teams wanting open-source analytics
You need self-hosting, data sovereignty, or the ability to audit source code
You specifically need Crash Reports and Mobile Analytics
You care about includes mobile analytics as a core feature, purpose-built for analytics workflows