What is the difference between MailerLite and Loops?

MailerLite is best for Small businesses and creators wanting simple email, while Loops is best for SaaS companies wanting email for product-led growth. MailerLite starts at Free and Loops starts at Free.

Is MailerLite or Loops cheaper?

MailerLite starts at Free with a free tier. Loops starts at Free with a free tier.

Is there a free alternative to Loops?

Both MailerLite and Loops offer free tiers.

MailerLite vs Loops (2026)

At a glance

	MailerLite	Loops
Best for	Small businesses and creators wanting simple email	SaaS companies wanting email for product-led growth
Starting price	Free	Free
Free tier	✓	✓
Open source	—	—
Free tier available	✓	✓
Open source	—	—
Analytics	—	✓
Automations	✓	—
Email Campaigns	✓	—
Event Triggers	—	✓
Landing Pages	✓	—
Loops	—	✓
Segmentation	—	✓
Surveys	✓	—

MailerLite

Strengths

Includes Email Campaigns as a core feature, purpose-built for email marketing workflows
Includes Landing Pages as a core feature, purpose-built for email marketing workflows
Free for 1000 subscribers — generous enough for most small teams to get real work done
Established product with 16+ years on the market and a mature ecosystem

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Deliverability depends on your sender reputation, which takes time to build
Limited team/admin features if your organization eventually scales up

Try MailerLite → Full review

Loops

Strengths

Includes Event Triggers as a core feature, purpose-built for email marketing workflows
Includes Loops as a core feature, purpose-built for email marketing workflows
Free for 1K contacts — generous enough for most small teams to get real work done
Includes segmentation alongside the core feature set — fewer separate tools needed

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Deliverability depends on your sender reputation, which takes time to build
Limited team/admin features if your organization eventually scales up

Try Loops → Full review

The bottom line

Pricing: Both tools offer free tiers, so you can test each before committing. MailerLite's free plan: Free for 1000 subscribers. Loops's free plan: Free for 1K contacts.

Feature gaps: MailerLite offers Automations, Email Campaigns and Landing Pages that Loops lacks. Loops brings Analytics, Event Triggers and Loops that MailerLite does not have.

Team fit: MailerLite is geared toward individual users and small setups, while Loops is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: MailerLite's biggest strengths are: includes email campaigns as a core feature, purpose-built for email marketing workflows. includes landing pages as a core feature, purpose-built for email marketing workflows. Loops's biggest strengths are: includes event triggers as a core feature, purpose-built for email marketing workflows. includes loops as a core feature, purpose-built for email marketing workflows.

Watch out for: With MailerLite, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Loops, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose MailerLite if...

You need a tool built for small businesses and creators wanting simple email
You specifically need Automations and Email Campaigns
You care about includes landing pages as a core feature, purpose-built for email marketing workflows
Your team size fits the individuals profile MailerLite is designed for
The free tier works for you: free for 1000 subscribers

Choose Loops if...

You need a tool built for saas companies wanting email for product-led growth
You specifically need Analytics and Event Triggers
You care about includes loops as a core feature, purpose-built for email marketing workflows
Your team size fits the small teams profile Loops is designed for
The free tier works for you: free for 1k contacts