At a glance

Beehiiv MailerLite
Best for Newsletter creators focused on growth and monetization Small businesses and creators wanting simple email
Starting price Free Free
Free tier ✓ ✓
Open source — —
Free tier available ✓ ✓
Open source — —
Ad Network ✓ —
Analytics ✓ —
Automations — ✓
Custom Domains ✓ —
Email Campaigns — ✓
Landing Pages — ✓
Monetization ✓ —
Referral Program ✓ —
Surveys — ✓

Beehiiv

Strengths

  • Built-in referral program for growth
  • Ad network for monetization
  • Clean writing experience
  • Generous free tier (up to 2,500 subscribers)

Weaknesses

  • Focused on newsletters — not general email marketing
  • Limited automation compared to ConvertKit
  • Fewer integrations
  • Still a young platform

MailerLite

Strengths

  • Includes Email Campaigns as a core feature, purpose-built for email marketing workflows
  • Includes Landing Pages as a core feature, purpose-built for email marketing workflows
  • Free for 1000 subscribers — generous enough for most small teams to get real work done
  • Established product with 16+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Deliverability depends on your sender reputation, which takes time to build
  • Limited team/admin features if your organization eventually scales up

The bottom line

Pricing: Both Beehiiv and MailerLite are free. You can try both without spending a dollar.

Feature gaps: Beehiiv offers Ad Network, Analytics and Custom Domains that MailerLite lacks. MailerLite brings Automations, Email Campaigns and Landing Pages that Beehiiv does not have.

Team fit: Both tools target individuals teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Beehiiv's biggest strengths are: built-in referral program for growth. ad network for monetization. MailerLite's biggest strengths are: includes email campaigns as a core feature, purpose-built for email marketing workflows. includes landing pages as a core feature, purpose-built for email marketing workflows.

Watch out for: With Beehiiv, users commonly note that focused on newsletters — not general email marketing. With MailerLite, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose Beehiiv if...

  • You need a tool built for newsletter creators focused on growth and monetization
  • You specifically need Ad Network and Analytics
  • You care about ad network for monetization

Choose MailerLite if...

  • You need a tool built for small businesses and creators wanting simple email
  • You specifically need Automations and Email Campaigns
  • You care about includes landing pages as a core feature, purpose-built for email marketing workflows
  • The free tier works for you: free for 1000 subscribers

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