Wix
Drag-and-drop website builder with 800+ templates, app market, and built-in SEO tools.
Overview
Wix is a drag-and-drop website builder with 800+ templates, app market, and built-in SEO tools. It handles drag & drop, app market, ai builder, and e-commerce, and it's best suited for small businesses wanting drag-and-drop simplicity. It has been around since 2006, giving it a 20-year head start in building out integrations and refining the product.
The free plan is free with wix branding — enough for most people to evaluate whether it fits. It's aimed at individual users, so it's fast to set up but may lack team-management features if you scale.
Strengths
- Includes Drag & Drop as a core feature, purpose-built for website builder workflows
- Includes App Market as a core feature, purpose-built for website builder workflows
- Free with Wix branding — generous enough for most small teams to get real work done
- Established product with 20+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Performance and SEO control is limited compared to custom-coded sites
- Limited team/admin features if your organization eventually scales up
Quick info
- Category
- Website Builder
- Starting price
- Free
- Free tier
- Yes — Free with Wix branding
- Open source
- No
- Best for
- Individuals
- Founded
- 2006
Last updated 2026-04-12
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Wix comparisons
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