Overview

Typeform is a conversational form builder with one-question-at-a-time design and high completion rates. It handles conversational ui, logic jumps, integrations, and analytics, and it's best suited for marketers wanting beautiful, conversational forms. It has been around since 2012, giving it a 14-year head start in building out integrations and refining the product.

The free plan is free for 10 responses/mo — enough for most people to evaluate whether it fits. Paid plans start at $25/mo, which unlocks the full feature set. It's designed for small teams, striking a balance between simplicity and collaboration features.

Strengths

  • Includes Conversational UI as a core feature, purpose-built for form builder workflows
  • Includes Logic Jumps as a core feature, purpose-built for form builder workflows
  • Free for 10 responses/mo — generous enough for most small teams to get real work done
  • Established product with 14+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in form builder
  • Limited team/admin features if your organization eventually scales up

Pricing estimate

10
$250 /month
$3000/year

Free for 10 responses/mo

Quick info

Category
Form Builder
Starting price
$25/mo
Free tier
Yes — Free for 10 responses/mo
Open source
No
Best for
Small teams
Founded
2012

Last updated 2026-04-12

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