Overview
Streak is a cRM built directly inside Gmail with pipelines, mail merge, and tracking. It handles gmail native, pipelines, mail merge, and tracking, and it's best suited for gmail power users wanting crm inside their inbox. It has been around since 2012, giving it a 14-year head start in building out integrations and refining the product.
The free plan is free for basic crm — enough for most people to evaluate whether it fits. It's aimed at individual users, so it's fast to set up but may lack team-management features if you scale.
Strengths
- Includes Gmail Native as a core feature, purpose-built for crm workflows
- Includes Pipelines as a core feature, purpose-built for crm workflows
- Free for basic CRM — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data entry overhead can slow down reps who just want to sell
- Limited team/admin features if your organization eventually scales up
Quick info
- Category
- CRM
- Starting price
- Free
- Free tier
- Yes — Free for basic CRM
- Open source
- No
- Best for
- Individuals
- Founded
- 2012
Last updated 2026-04-12
Top alternatives to Streak
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Streak comparisons
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