Shopify
Leading e-commerce platform for building online stores with themes, apps, and payments.
Overview
Shopify is a leading e-commerce platform for building online stores with themes, apps, and payments. It handles online store, themes, app store, and payments, and it's best suited for businesses wanting the most popular e-commerce platform. It has been around since 2006, giving it a 20-year head start in building out integrations and refining the product.
Paid plans start at $29/mo, which unlocks the full feature set.
Strengths
- Includes Online Store as a core feature, purpose-built for e-commerce workflows
- Includes Themes as a core feature, purpose-built for e-commerce workflows
- Pricing starts at $29/mo, which includes the full e-commerce feature set
- Established product with 20+ years on the market and a mature ecosystem
Weaknesses
- Starts at $29/mo — on the expensive side, especially for small teams or solo users
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in e-commerce
- Per-user pricing at $29/mo makes it hard to justify for large teams
Pricing estimate
Quick info
- Category
- E-commerce
- Starting price
- $29/mo
- Free tier
- No
- Open source
- No
- Best for
- Any size
- Founded
- 2006
Last updated 2026-04-12
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Shopify comparisons
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