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Qualtrics
Enterprise experience management platform for surveys, customer feedback, and market research.
Overview
Qualtrics is the enterprise standard for experience management, covering customer experience, employee experience, product research, and brand tracking. It offers advanced survey logic, statistical analysis, and AI-powered insights. SAP acquired it for $8B before it went public again.
Strengths
- Most powerful survey logic and branching on the market
- Enterprise-grade analytics with statistical significance testing
- AI-powered text analysis for open-ended responses
- Used by 13,000+ organizations including most Fortune 100 companies
Weaknesses
- Extremely expensive — enterprise pricing starts at thousands per year
- Complex interface with steep learning curve
- Overkill for simple surveys or small teams
- Sales-driven pricing with no transparent tiers
Pricing estimate
$1500
/month
$18000/year
Quick info
- Category
- Surveys & Research
- Starting price
- Custom pricing
- Free tier
- No
- Open source
- No
- Founded
- 2002
Last updated 2026-04-12
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