Overview
Moz is a sEO platform with domain authority, keyword research, and link analysis. It handles domain authority, keyword explorer, link analysis, and serp analysis, and it's best suited for seo teams wanting trusted domain authority metrics. It has been around since 2004, giving it a 22-year head start in building out integrations and refining the product.
The free plan is free moz bar extension — enough for most people to evaluate whether it fits. Paid plans start at $99/mo, which unlocks the full feature set. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.
Strengths
- Includes Domain Authority as a core feature, purpose-built for seo workflows
- Includes Keyword Explorer as a core feature, purpose-built for seo workflows
- Free Moz Bar extension — generous enough for most small teams to get real work done
- Established product with 22+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in seo
- Mobile experience lags behind the desktop version in features and polish
Pricing estimate
Free Moz Bar extension
Quick info
- Category
- SEO
- Starting price
- $99/mo
- Free tier
- Yes — Free Moz Bar extension
- Open source
- No
- Best for
- Mid-size teams
- Founded
- 2004
Last updated 2026-04-12
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