Metricool
All-in-one social media management with analytics, scheduling, and competitor analysis.
Overview
Metricool is a all-in-one social media management with analytics, scheduling, and competitor analysis. It handles analytics, scheduling, competitor analysis, and ad manager, and it's best suited for marketers wanting social analytics and scheduling in one. It has been around since 2017, giving it a 9-year head start in building out integrations and refining the product.
The free plan is free for 1 brand — enough for most people to evaluate whether it fits. It's designed for small teams, striking a balance between simplicity and collaboration features.
Strengths
- Built-in analytics show open rates, click rates, and conversion data in real time
- Includes Scheduling as a core feature, purpose-built for social media management workflows
- Free for 1 brand — generous enough for most small teams to get real work done
- Includes competitor analysis alongside the core feature set — fewer separate tools needed
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in social media management
- Limited team/admin features if your organization eventually scales up
Quick info
- Category
- Social Media Management
- Starting price
- Free
- Free tier
- Yes — Free for 1 brand
- Open source
- No
- Best for
- Small teams
- Founded
- 2017
Last updated 2026-04-12
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