Loops
Email platform built for SaaS with event-triggered emails and in-app messaging.
Overview
Loops is a email platform built for SaaS with event-triggered emails and in-app messaging. It handles event triggers, loops, segmentation, and analytics, and it's best suited for saas companies wanting email for product-led growth. Launched in 2022, it's a relatively recent entrant that's been gaining traction.
The free plan is free for 1k contacts — enough for most people to evaluate whether it fits. It's designed for small teams, striking a balance between simplicity and collaboration features.
Strengths
- Includes Event Triggers as a core feature, purpose-built for email marketing workflows
- Includes Loops as a core feature, purpose-built for email marketing workflows
- Free for 1K contacts — generous enough for most small teams to get real work done
- Includes segmentation alongside the core feature set — fewer separate tools needed
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Deliverability depends on your sender reputation, which takes time to build
- Limited team/admin features if your organization eventually scales up
Quick info
- Category
- Email Marketing
- Starting price
- Free
- Free tier
- Yes — Free for 1K contacts
- Open source
- No
- Best for
- Small teams
- Founded
- 2022
Last updated 2026-04-12
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