IFTTT
Simple automation platform connecting apps with if-this-then-that logic for personal and smart home use.
Overview
IFTTT is a simple automation platform connecting apps with if-this-then-that logic for personal and smart home use. It handles simple logic, smart home, 700+ services, and widgets, and it's best suited for non-technical users wanting simple automations. It has been around since 2010, giving it a 16-year head start in building out integrations and refining the product.
The free plan is free for 2 applets — enough for most people to evaluate whether it fits. It's aimed at individual users, so it's fast to set up but may lack team-management features if you scale.
Strengths
- Includes Simple Logic as a core feature, purpose-built for automation workflows
- Includes Smart Home as a core feature, purpose-built for automation workflows
- Free for 2 applets — generous enough for most small teams to get real work done
- Established product with 16+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Complex automations can break silently if a connected service changes its API
- Limited team/admin features if your organization eventually scales up
Quick info
- Category
- Automation
- Starting price
- Free
- Free tier
- Yes — Free for 2 applets
- Open source
- No
- Best for
- Individuals
- Founded
- 2010
Last updated 2026-04-12
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IFTTT comparisons
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