Hootsuite
Social media management platform for scheduling, monitoring, and analytics across networks.
Overview
Hootsuite is a social media management platform for scheduling, monitoring, and analytics across networks. It handles scheduling, social listening, analytics, and team collab, and it's best suited for teams managing multiple social media accounts at scale. It has been around since 2008, giving it a 18-year head start in building out integrations and refining the product.
Paid plans start at $99/mo, which unlocks the full feature set. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.
Strengths
- Includes Scheduling as a core feature, purpose-built for social media management workflows
- Includes Social Listening as a core feature, purpose-built for social media management workflows
- Pricing starts at $99/mo, which includes the full social media management feature set
- Established product with 18+ years on the market and a mature ecosystem
Weaknesses
- Starts at $99/mo — on the expensive side, especially for small teams or solo users
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in social media management
- Per-user pricing at $99/mo makes it hard to justify for large teams
Pricing estimate
Quick info
- Category
- Social Media Management
- Starting price
- $99/mo
- Free tier
- No
- Open source
- No
- Best for
- Mid-size teams
- Founded
- 2008
Last updated 2026-04-12
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