Heap
Digital analytics platform that auto-captures every user interaction without manual event tracking.
Overview
Heap is a digital analytics platform that auto-captures every user interaction without manual event tracking. It handles auto-capture, session replay, funnels, and segments, and it's best suited for teams wanting auto-captured analytics without tagging. It has been around since 2013, giving it a 13-year head start in building out integrations and refining the product.
The free plan is free up to 10k sessions/mo — enough for most people to evaluate whether it fits. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.
Strengths
- Includes Auto-Capture as a core feature, purpose-built for analytics workflows
- Includes Session Replay as a core feature, purpose-built for analytics workflows
- Free up to 10K sessions/mo — generous enough for most small teams to get real work done
- Established product with 13+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data accuracy depends on tracking setup — misconfigured events give misleading results
- Mobile experience lags behind the desktop version in features and polish
Quick info
- Category
- Analytics
- Starting price
- Free
- Free tier
- Yes — Free up to 10K sessions/mo
- Open source
- No
- Best for
- Mid-size teams
- Founded
- 2013
Last updated 2026-04-12
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