Overview
Fathom provides simple, privacy-compliant web analytics. No cookie banners required, no personal data collected. Clean single-page dashboard with the metrics that matter.
Strengths
- Privacy-compliant out of the box
- Simple, one-page dashboard
- EU isolation option for data residency
- Reliable uptime and fast loading
Weaknesses
- More expensive than Plausible
- Not open source
- Limited advanced analytics
- No self-hosting option
Pricing estimate
$140
/month
$1680/year
Quick info
- Category
- Analytics
- Starting price
- $14/mo
- Free tier
- No
- Open source
- No
- Best for
- Individuals
- Founded
- 2018
Last updated 2026-04-12
Top alternatives to Fathom
1
Plausible
Open Source
Privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box.
2
Open-source, privacy-focused web analytics you can self-host.
3
Google Analytics
Free
Free web analytics platform for tracking website traffic, user behavior, and conversions.
Fathom comparisons
vs
Google Analytics vs Fathom
Google Analytics is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.
vs
Plausible vs Fathom
Plausible gives you open source and self-hosting; Fathom is a managed service. Which trade-off works for you?
vs
Fathom vs Umami
Umami is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.
vs
Fathom vs PostHog
PostHog is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.
vs
Fathom vs Mixpanel
Mixpanel is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.
vs
Fathom vs Amplitude
Amplitude is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.
More Analytics tools
Google Analytics
Free web analytics platform for tracking website traffic, user behavior, and conversions.
Plausible
Privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box.
Umami
Open-source, privacy-focused web analytics you can self-host.
PostHog
Open-source product analytics suite with session replay, feature flags, A/B testing, and surveys.
Mixpanel
Product analytics platform for tracking user interactions, funnels, retention, and A/B experiments.
Amplitude
Digital analytics platform for understanding user behavior across the full product journey.
Stay sharp
New analytics tools, price changes, and honest takes — weekly.