Overview

Dub is an open-source link management platform. Create short links, track clicks with detailed analytics, use custom branded domains, and generate QR codes. Built by Steven Tey, it's become popular in the developer community as a modern Bitly alternative.

The open-source codebase means you can self-host. The cloud version offers a generous free tier with 25 links/month and 1,000 tracked clicks.

Strengths

  • Open source — self-host for free
  • Beautiful analytics dashboard
  • Custom branded domains
  • API-first with great developer docs

Weaknesses

  • Free tier limited to 25 links/month
  • Newer product with smaller feature set than Bitly
  • Self-hosting requires infrastructure
  • Enterprise features still developing

Pricing estimate

10
$240 /month
$2880/year

Free for 25 links/month

Quick info

Category
Developer Tools
Starting price
$24/mo
Free tier
Yes — Free for 25 links/month
Open source
Yes
Best for
Any size
Founded
2022

Last updated 2026-04-12

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