Overview
Divi is a visual page builder for WordPress with drag-and-drop design and 2000+ layouts. It handles visual builder, 2000+ layouts, a/b testing, and theme builder, and it's best suited for wordpress users wanting a powerful visual builder. It has been around since 2013, giving it a 13-year head start in building out integrations and refining the product.
Paid plans start at $89/yr, which unlocks the full feature set. It's aimed at individual users, so it's fast to set up but may lack team-management features if you scale.
Strengths
- Includes Visual Builder as a core feature, purpose-built for website builder workflows
- Includes 2000+ Layouts as a core feature, purpose-built for website builder workflows
- Pricing starts at $89/yr, which includes the full website builder feature set
- Established product with 13+ years on the market and a mature ecosystem
Weaknesses
- Starts at $89/yr — on the expensive side, especially for small teams or solo users
- Fewer built-in features means you may need additional tools to cover gaps
- Performance and SEO control is limited compared to custom-coded sites
- Limited team/admin features if your organization eventually scales up
Pricing estimate
Quick info
- Category
- Website Builder
- Starting price
- $89/yr
- Free tier
- No
- Open source
- No
- Best for
- Individuals
- Founded
- 2013
Last updated 2026-04-12
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Divi comparisons
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