Overview

Craft is a native document editor for Mac and iOS with beautiful formatting and real-time collaboration. It handles native app, markdown, ai assist, and sharing, and it's best suited for apple users who want beautiful native docs. It has been around since 2020, giving it a 6-year head start in building out integrations and refining the product.

The free plan is free for 1000 blocks — enough for most people to evaluate whether it fits. It's aimed at individual users, so it's fast to set up but may lack team-management features if you scale.

Strengths

  • Includes Native App as a core feature, purpose-built for note taking workflows
  • Full Markdown support with live preview for clean, structured notes
  • Free for 1000 blocks — generous enough for most small teams to get real work done
  • Includes ai assist alongside the core feature set — fewer separate tools needed

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Moving notes out to another platform can be difficult — export options vary
  • Limited team/admin features if your organization eventually scales up

Quick info

Category
Note Taking
Starting price
Free
Free tier
Yes — Free for 1000 blocks
Open source
No
Best for
Individuals
Founded
2020

Last updated 2026-04-12

Top alternatives to Craft

1

Networked note-taking tool with bidirectional links and graph-based knowledge management.

Paid from $15/mo Researchers and writers who think in networks
Backlinks Graph View Daily Notes Block References
2
Coda Free tier

All-in-one doc platform combining documents, spreadsheets, and app-like functionality.

Free for small docs · Free Teams that want docs that work like apps
Docs Tables Automations Packs
3
Mem Free tier

AI-powered note-taking that automatically organizes and surfaces relevant information.

Limited free tier · Paid from $14.99/mo People who want AI-organized notes
AI Organization Smart Search Backlinks Templates
4

Built-in note-taking app for Apple devices with iCloud sync, folders, and basic formatting.

Free Apple users who want simple, synced notes
iCloud Sync Folders Scan Documents Quick Notes
5
Bear Free tier

Elegant markdown writing app for Apple devices with tags, themes, and export options.

Free without sync · Paid from $2.99/mo Writers who want a beautiful markdown editor
Markdown Tags Themes Focus Mode

Craft comparisons

More Note Taking tools

See all Note Taking tools →

Explore more