Overview
Attio is a next-generation CRM that automatically enriches contacts, syncs with your email and calendar, and lets you model your data however you want. Think Airtable meets Salesforce.
Strengths
- Beautiful, modern interface
- Flexible data modeling — customize everything
- Automatic contact enrichment
- Free tier available
Weaknesses
- Newer product — still building features
- Smaller ecosystem than Salesforce/HubSpot
- Limited marketing automation
- Advanced features need paid plans
Quick info
- Category
- CRM
- Starting price
- Free
- Free tier
- Fully free
- Open source
- No
- Best for
- Small teams
- Founded
- 2019
Last updated 2026-04-12
Top alternatives to Attio
Attio comparisons
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HubSpot CRM vs Attio
HubSpot CRM is built for small to mid-size businesses that want crm + marketing in one platform. Attio is built for startups and modern teams that want a flexible, data-rich crm. Pick the one that fits.
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Salesforce vs Attio
Attio is the free option; Salesforce charges $25/user/mo but may offer more polish. Here is how they compare.
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Pipedrive vs Attio
Attio is the free option; Pipedrive charges $14/user/mo but may offer more polish. Here is how they compare.
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Attio vs Folk
Attio is the free option; Folk charges $20/user/mo but may offer more polish. Here is how they compare.
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Attio vs Zoho CRM
Attio is built for startups and modern teams that want a flexible, data-rich crm. Zoho CRM is built for small businesses wanting affordable full-featured crm. Pick the one that fits.
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Attio vs Close
Attio is the free option; Close charges $49/user/mo but may offer more polish. Here is how they compare.
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Close
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