ActiveCampaign
Email marketing and CRM platform with sophisticated automation workflows and machine learning.
Overview
ActiveCampaign is a email marketing and CRM platform with sophisticated automation workflows and machine learning. It handles automations, crm, site tracking, and split testing, and it's best suited for businesses wanting advanced email automation and crm. It has been around since 2003, giving it a 23-year head start in building out integrations and refining the product.
Paid plans start at $29/mo, which unlocks the full feature set. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.
Strengths
- Built-in automations handle repetitive tasks like status changes and assignments
- Includes CRM as a core feature, purpose-built for email marketing workflows
- Pricing starts at $29/mo, which includes the full email marketing feature set
- Established product with 23+ years on the market and a mature ecosystem
Weaknesses
- Starts at $29/mo — on the expensive side, especially for small teams or solo users
- Fewer built-in features means you may need additional tools to cover gaps
- Deliverability depends on your sender reputation, which takes time to build
- Per-user pricing at $29/mo makes it hard to justify for large teams
Pricing estimate
Quick info
- Category
- Email Marketing
- Starting price
- $29/mo
- Free tier
- No
- Open source
- No
- Best for
- Mid-size teams
- Founded
- 2003
Last updated 2026-04-12
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ActiveCampaign comparisons
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