Zapier vs IFTTT
Zapier is no-code automation platform connecting 6,000+ apps with triggers and actions, while IFTTT is simple automation platform connecting apps with if-this-then-that logic for personal and smart home use. The biggest difference up front: IFTTT is free, while Zapier starts at $19.99/mo. Zapier is built for non-technical users who want to automate workflows between apps, whereas IFTTT targets non-technical users wanting simple automations.
At a glance
|
Zapier
|
IFTTT
|
|
|---|---|---|
| Best for | Non-technical users who want to automate workflows between apps | Non-technical users wanting simple automations |
| Starting price | $19.99/mo | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| 700+ Services | — | ✓ |
| App Integrations | ✓ | — |
| Filters | ✓ | — |
| Multi-Step Zaps | ✓ | — |
| Simple Logic | — | ✓ |
| Smart Home | — | ✓ |
| Triggers | ✓ | — |
| Webhooks | ✓ | — |
| Widgets | — | ✓ |
Zapier
Strengths
- Largest app integration library (6,000+)
- Easy to use for non-technical users
- Reliable and well-maintained
- Good documentation and templates
Weaknesses
- Expensive at scale — per-task pricing adds up
- Free tier very limited (100 tasks/mo)
- Multi-step zaps require paid plan
- Execution speed can be slow (polling-based)
IFTTT
Strengths
- Includes Simple Logic as a core feature, purpose-built for automation workflows
- Includes Smart Home as a core feature, purpose-built for automation workflows
- Free for 2 applets — generous enough for most small teams to get real work done
- Established product with 16+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Complex automations can break silently if a connected service changes its API
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: IFTTT is completely free (Free for 2 applets), which makes it the obvious pick if budget is the top concern. Zapier starts at $19.99/mo, but Free for 100 tasks/month, 5 zaps. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Zapier offers App Integrations, Filters and Multi-Step Zaps that IFTTT lacks. IFTTT brings 700+ Services, Simple Logic and Smart Home that Zapier does not have.
Team fit: Zapier is geared toward any size teams, while IFTTT is aimed at individual users and small setups. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Zapier's biggest strengths are: largest app integration library (6,000+). easy to use for non-technical users. IFTTT's biggest strengths are: includes simple logic as a core feature, purpose-built for automation workflows. includes smart home as a core feature, purpose-built for automation workflows.
Watch out for: With Zapier, users commonly note that expensive at scale — per-task pricing adds up. With IFTTT, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Zapier if...
- You need a tool built for non-technical users who want to automate workflows between apps
- You specifically need App Integrations and Filters
- You care about easy to use for non-technical users
- Your team size fits the any size profile Zapier is designed for
- The free tier works for you: free for 100 tasks/month, 5 zaps
Choose IFTTT if...
- You need a tool built for non-technical users wanting simple automations
- Budget is a hard constraint — IFTTT is free, Zapier is not
- You specifically need 700+ Services and Simple Logic
- You care about includes smart home as a core feature, purpose-built for automation workflows
- Your team size fits the individuals profile IFTTT is designed for
Looking for more options?
Related comparisons
vs
vs
vs
vs
vs
vs
Stay sharp
price changes, and honest takes — weekly.