At a glance

WooCommerce Saleor
Best for WordPress users wanting e-commerce functionality Teams wanting GraphQL-first headless e-commerce
Starting price Free Free
Free tier
Open source
Free tier available
Open source
Dashboard
Extensions
GraphQL
Headless
Multi-Channel
Payments
Shipping
WordPress Plugin

WooCommerce

Strengths

  • Open source and transparent
  • Includes WordPress Plugin as a core feature, purpose-built for e-commerce workflows
  • Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
  • The core product is free with no paywalled essentials

Weaknesses

  • May lack some advanced features
  • Self-hosting is free but requires server maintenance and DevOps knowledge
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in e-commerce

Saleor

Strengths

  • Open source and transparent
  • Includes GraphQL as a core feature, purpose-built for e-commerce workflows
  • Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
  • The core product is free with no paywalled essentials

Weaknesses

  • May lack some advanced features
  • Self-hosting is free but requires server maintenance and DevOps knowledge
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in e-commerce

The bottom line

Pricing: Both WooCommerce and Saleor are free, so this decision comes down to features and philosophy rather than budget.

Feature gaps: WooCommerce offers Extensions, Payments and Shipping that Saleor lacks. Saleor brings Dashboard, GraphQL and Headless that WooCommerce does not have.

Team fit: WooCommerce is geared toward any size teams, while Saleor is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Both WooCommerce and Saleor are open source, so self-hosting and code audits are on the table with either choice.

Where each tool shines: WooCommerce's biggest strengths are: open source and transparent. includes wordpress plugin as a core feature, purpose-built for e-commerce workflows. Saleor's biggest strengths are: open source and transparent. includes graphql as a core feature, purpose-built for e-commerce workflows.

Watch out for: With WooCommerce, users commonly note that may lack some advanced features. With Saleor, the main complaint is that may lack some advanced features.

Choose WooCommerce if...

  • You need a tool built for wordpress users wanting e-commerce functionality
  • You specifically need Extensions and Payments
  • You care about includes wordpress plugin as a core feature, purpose-built for e-commerce workflows
  • Your team size fits the any size profile WooCommerce is designed for

Choose Saleor if...

  • Your profile matches its sweet spot: teams wanting graphql-first headless e-commerce
  • You specifically need Dashboard and GraphQL
  • You care about includes graphql as a core feature, purpose-built for e-commerce workflows
  • Your team size fits the mid-size teams profile Saleor is designed for

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