What is the difference between Wix and Divi?

Wix is best for Small businesses wanting drag-and-drop simplicity, while Divi is best for WordPress users wanting a powerful visual builder. Wix starts at Free and Divi starts at $89/yr.

Is Wix or Divi cheaper?

Wix starts at Free with a free tier. Divi starts at $89/yr.

Is there a free alternative to Divi?

Yes, Wix offers a free tier (Free with Wix branding).

Wix vs Divi

Wix is drag-and-drop website builder with 800+ templates, app market, and built-in SEO tools, while Divi is visual page builder for WordPress with drag-and-drop design and 2000+ layouts. The biggest difference up front: Wix is free, while Divi starts at $89/yr. Wix is built for small businesses wanting drag-and-drop simplicity, whereas Divi targets wordpress users wanting a powerful visual builder.

At a glance

	Wix	Divi
Best for	Small businesses wanting drag-and-drop simplicity	WordPress users wanting a powerful visual builder
Starting price	Free	$89/yr
Free tier	✓	—
Open source	—	—
Free tier available	✓	—
Open source	—	—
2000+ Layouts	—	✓
A/B Testing	—	✓
AI Builder	✓	—
App Market	✓	—
Drag & Drop	✓	—
E-commerce	✓	—
Theme Builder	—	✓
Visual Builder	—	✓

Wix

Strengths

Includes Drag & Drop as a core feature, purpose-built for website builder workflows
Includes App Market as a core feature, purpose-built for website builder workflows
Free with Wix branding — generous enough for most small teams to get real work done
Established product with 20+ years on the market and a mature ecosystem

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Performance and SEO control is limited compared to custom-coded sites
Limited team/admin features if your organization eventually scales up

Try Wix → Full review

Divi

Strengths

Includes Visual Builder as a core feature, purpose-built for website builder workflows
Includes 2000+ Layouts as a core feature, purpose-built for website builder workflows
Pricing starts at $89/yr, which includes the full website builder feature set
Established product with 13+ years on the market and a mature ecosystem

Weaknesses

Starts at $89/yr — on the expensive side, especially for small teams or solo users
Fewer built-in features means you may need additional tools to cover gaps
Performance and SEO control is limited compared to custom-coded sites
Limited team/admin features if your organization eventually scales up

Try Divi → Full review

The bottom line

Pricing: Wix is completely free (Free with Wix branding), which makes it the obvious pick if budget is the top concern. Divi starts at $89/yr. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Wix offers AI Builder, App Market and Drag & Drop that Divi lacks. Divi brings 2000+ Layouts, A/B Testing and Theme Builder that Wix does not have.

Team fit: Both tools target individuals teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Wix's biggest strengths are: includes drag & drop as a core feature, purpose-built for website builder workflows. includes app market as a core feature, purpose-built for website builder workflows. Divi's biggest strengths are: includes visual builder as a core feature, purpose-built for website builder workflows. includes 2000+ layouts as a core feature, purpose-built for website builder workflows.

Watch out for: With Wix, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Divi, the main complaint is that starts at $89/yr — on the expensive side, especially for small teams or solo users.

Choose Wix if...

You need a tool built for small businesses wanting drag-and-drop simplicity
Budget is a hard constraint — Wix is free, Divi is not
You specifically need AI Builder and App Market
You care about includes app market as a core feature, purpose-built for website builder workflows
The free tier works for you: free with wix branding

Choose Divi if...

You need a tool built for wordpress users wanting a powerful visual builder
You specifically need 2000+ Layouts and A/B Testing
You care about includes 2000+ layouts as a core feature, purpose-built for website builder workflows