What is the difference between Ubersuggest and Moz?

Ubersuggest is best for Small businesses wanting affordable keyword research, while Moz is best for SEO teams wanting trusted domain authority metrics. Ubersuggest starts at Free and Moz starts at $99/mo.

Is Ubersuggest or Moz cheaper?

Ubersuggest starts at Free with a free tier. Moz starts at $99/mo with a free tier.

Is there a free alternative to Moz?

Both Ubersuggest and Moz offer free tiers.

Ubersuggest vs Moz

Ubersuggest is SEO tool for keyword ideas, content suggestions, and site audits at accessible pricing, while Moz is SEO platform with domain authority, keyword research, and link analysis. The biggest difference up front: Ubersuggest is free, while Moz starts at $99/mo. Ubersuggest is built for small businesses wanting affordable keyword research, whereas Moz targets seo teams wanting trusted domain authority metrics.

At a glance

	Ubersuggest	Moz
Best for	Small businesses wanting affordable keyword research	SEO teams wanting trusted domain authority metrics
Starting price	Free	$99/mo
Free tier	✓	✓
Open source	—	—
Free tier available	✓	✓
Open source	—	—
Backlink Data	✓	—
Content Ideas	✓	—
Domain Authority	—	✓
Keyword Explorer	—	✓
Keyword Ideas	✓	—
Link Analysis	—	✓
SERP Analysis	—	✓
Site Audit	✓	—

Ubersuggest

Strengths

Includes Keyword Ideas as a core feature, purpose-built for seo workflows
Includes Content Ideas as a core feature, purpose-built for seo workflows
3 free searches/day — generous enough for most small teams to get real work done
Includes site audit alongside the core feature set — fewer separate tools needed

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Ecosystem of third-party integrations is smaller than the market leaders in seo
Limited team/admin features if your organization eventually scales up

Try Ubersuggest → Full review

Moz

Strengths

Includes Domain Authority as a core feature, purpose-built for seo workflows
Includes Keyword Explorer as a core feature, purpose-built for seo workflows
Free Moz Bar extension — generous enough for most small teams to get real work done
Established product with 22+ years on the market and a mature ecosystem

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Ecosystem of third-party integrations is smaller than the market leaders in seo
Mobile experience lags behind the desktop version in features and polish

Try Moz → Full review

The bottom line

Pricing: Ubersuggest is completely free (3 free searches/day), which makes it the obvious pick if budget is the top concern. Moz starts at $99/mo, but Free Moz Bar extension. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Ubersuggest offers Backlink Data, Content Ideas and Keyword Ideas that Moz lacks. Moz brings Domain Authority, Keyword Explorer and Link Analysis that Ubersuggest does not have.

Team fit: Ubersuggest is geared toward individual users and small setups, while Moz is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Ubersuggest's biggest strengths are: includes keyword ideas as a core feature, purpose-built for seo workflows. includes content ideas as a core feature, purpose-built for seo workflows. Moz's biggest strengths are: includes domain authority as a core feature, purpose-built for seo workflows. includes keyword explorer as a core feature, purpose-built for seo workflows.

Watch out for: With Ubersuggest, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Moz, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose Ubersuggest if...

You need a tool built for small businesses wanting affordable keyword research
Budget is a hard constraint — Ubersuggest is free, Moz is not
You specifically need Backlink Data and Content Ideas
You care about includes content ideas as a core feature, purpose-built for seo workflows
Your team size fits the individuals profile Ubersuggest is designed for

Choose Moz if...

You need a tool built for seo teams wanting trusted domain authority metrics
You specifically need Domain Authority and Keyword Explorer
You care about includes keyword explorer as a core feature, purpose-built for seo workflows
Your team size fits the mid-size teams profile Moz is designed for
The free tier works for you: free moz bar extension