At a glance

Typeform Tally
Best for Marketers wanting beautiful, conversational forms Anyone wanting a free, powerful form builder
Starting price $25/mo Free
Free tier
Open source
Free tier available
Open source
Analytics
Calculations
Conversational UI
File Upload
Integrations
Logic
Logic Jumps
Unlimited Forms

Typeform

Strengths

  • Includes Conversational UI as a core feature, purpose-built for form builder workflows
  • Includes Logic Jumps as a core feature, purpose-built for form builder workflows
  • Free for 10 responses/mo — generous enough for most small teams to get real work done
  • Established product with 14+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in form builder
  • Limited team/admin features if your organization eventually scales up

Tally

Strengths

  • Includes Unlimited Forms as a core feature, purpose-built for form builder workflows
  • Includes Logic as a core feature, purpose-built for form builder workflows
  • Free for unlimited forms — generous enough for most small teams to get real work done
  • Includes calculations alongside the core feature set — fewer separate tools needed

Weaknesses

  • Free plan has meaningful restrictions: free for unlimited forms
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in form builder
  • Relatively new (founded 2020) — the feature set and integrations are still maturing

The bottom line

Pricing: Tally is completely free (Free for unlimited forms), which makes it the obvious pick if budget is the top concern. Typeform starts at $25/mo, but Free for 10 responses/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Typeform offers Analytics, Conversational UI and Integrations that Tally lacks. Tally brings Calculations, File Upload and Logic that Typeform does not have.

Team fit: Typeform is geared toward small teams teams, while Tally is aimed at any size teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Typeform's biggest strengths are: includes conversational ui as a core feature, purpose-built for form builder workflows. includes logic jumps as a core feature, purpose-built for form builder workflows. Tally's biggest strengths are: includes unlimited forms as a core feature, purpose-built for form builder workflows. includes logic as a core feature, purpose-built for form builder workflows.

Watch out for: With Typeform, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Tally, the main complaint is that free plan has meaningful restrictions: free for unlimited forms.

Choose Typeform if...

  • You need a tool built for marketers wanting beautiful, conversational forms
  • You specifically need Analytics and Conversational UI
  • You care about includes logic jumps as a core feature, purpose-built for form builder workflows
  • Your team size fits the small teams profile Typeform is designed for
  • The free tier works for you: free for 10 responses/mo

Choose Tally if...

  • You need a tool built for anyone wanting a free, powerful form builder
  • Budget is a hard constraint — Tally is free, Typeform is not
  • You specifically need Calculations and File Upload
  • You care about includes logic as a core feature, purpose-built for form builder workflows
  • Your team size fits the any size profile Tally is designed for

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