What is the difference between Sprout Social and Loomly?

Sprout Social is best for Enterprise teams needing social media management and intelligence, while Loomly is best for Marketing teams and agencies who want organized content calendars with approval workflows. Sprout Social starts at $249/mo and Loomly starts at $32/mo.

Is Sprout Social or Loomly cheaper?

Sprout Social starts at $249/mo. Loomly starts at $32/mo with a free tier.

Is there a free alternative to Sprout Social?

Yes, Loomly offers a free tier (15-day free trial).

Sprout Social vs Loomly

Sprout Social is enterprise social media platform with publishing, engagement, analytics, and social listening, while Loomly is social media calendar and management tool designed for marketing teams and agencies. Loomly comes in cheaper, but price alone does not tell the full story. Sprout Social is built for enterprise teams needing social media management and intelligence, whereas Loomly targets marketing teams and agencies who want organized content calendars with approval workflows.

At a glance

	Sprout Social	Loomly
Best for	Enterprise teams needing social media management and intelligence	Marketing teams and agencies who want organized content calendars with approval workflows
Starting price	$249/mo	$32/mo
Free tier	—	✓
Open source	—	—
Free tier available	—	✓
Open source	—	—
Advocacy	✓	—
Analytics	✓	✓
Approval workflows	—	✓
Content calendar	—	✓
Listening	✓	—
Post ideas	—	✓
Publishing	✓	—
Social scheduling	—	✓

Sprout Social

Strengths

Includes Publishing as a core feature, purpose-built for social media management workflows
Includes Listening as a core feature, purpose-built for social media management workflows
Pricing starts at $249/mo, which includes the full social media management feature set
Established product with 16+ years on the market and a mature ecosystem

Weaknesses

Starts at $249/mo — on the expensive side, especially for small teams or solo users
Enterprise-focused design means the interface can feel heavy for smaller teams
Ecosystem of third-party integrations is smaller than the market leaders in social media management
Overkill for freelancers or small teams who need something lightweight

Try Sprout Social → Full review

Loomly

Strengths

Post ideas and inspiration to combat content block
Clean approval workflow for team content review
Audience targeting and post optimization suggestions
Affordable compared to Sprout Social for team use

Weaknesses

Analytics less detailed than Sprout Social
Limited social listening capabilities
No free plan — only a 15-day trial
Fewer integrations than major competitors

Try Loomly → Full review

The bottom line

Pricing: Sprout Social starts at $249/mo. Loomly starts at $32/mo. Loomly is the more affordable option.

Feature gaps: Sprout Social offers Advocacy, Listening and Publishing that Loomly lacks. Loomly brings Approval workflows, Content calendar and Post ideas that Sprout Social does not have. Both share Analytics.

Where each tool shines: Sprout Social's biggest strengths are: includes publishing as a core feature, purpose-built for social media management workflows. includes listening as a core feature, purpose-built for social media management workflows. Loomly's biggest strengths are: post ideas and inspiration to combat content block. clean approval workflow for team content review.

Watch out for: With Sprout Social, users commonly note that starts at $249/mo — on the expensive side, especially for small teams or solo users. With Loomly, the main complaint is that analytics less detailed than sprout social.

Choose Sprout Social if...

You need a tool built for enterprise teams needing social media management and intelligence
You specifically need Advocacy and Listening
You care about includes listening as a core feature, purpose-built for social media management workflows

Choose Loomly if...

You need a tool built for marketing teams and agencies who want organized content calendars with approval workflows
You want to save on per-user costs — Loomly is $217.00/user/mo cheaper
You specifically need Approval workflows and Content calendar
You care about clean approval workflow for team content review
The free tier works for you: 15-day free trial