At a glance

Simple Analytics Countly
Best for Privacy-conscious teams wanting ethical analytics Mobile app teams wanting open-source analytics
Starting price $9/mo Free
Free tier
Open source
Free tier available
Open source
Crash Reports
Events
GDPR Compliant
Goals
Mobile Analytics
No Cookies
Push Notifications
Surveys

Simple Analytics

Strengths

  • Includes No Cookies as a core feature, purpose-built for analytics workflows
  • Includes GDPR Compliant as a core feature, purpose-built for analytics workflows
  • Affordable at $9/mo — one of the lower-priced options in the analytics category
  • Includes events alongside the core feature set — fewer separate tools needed

Weaknesses

  • No free plan — you need to pay $9/mo from day one to use it
  • Fewer built-in features means you may need additional tools to cover gaps
  • Data accuracy depends on tracking setup — misconfigured events give misleading results
  • Limited team/admin features if your organization eventually scales up

Countly

Strengths

  • Open source and transparent
  • Includes Mobile Analytics as a core feature, purpose-built for analytics workflows
  • Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
  • The core product is free with no paywalled essentials

Weaknesses

  • May lack some advanced features
  • Self-hosting is free but requires server maintenance and DevOps knowledge
  • Fewer built-in features means you may need additional tools to cover gaps
  • Data accuracy depends on tracking setup — misconfigured events give misleading results

The bottom line

Pricing: Countly is completely free, which makes it the obvious pick if budget is the top concern. Simple Analytics starts at $9/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Simple Analytics offers Events, GDPR Compliant and Goals that Countly lacks. Countly brings Crash Reports, Mobile Analytics and Push Notifications that Simple Analytics does not have.

Team fit: Simple Analytics is geared toward small teams teams, while Countly is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Countly is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Simple Analytics is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Simple Analytics's biggest strengths are: includes no cookies as a core feature, purpose-built for analytics workflows. includes gdpr compliant as a core feature, purpose-built for analytics workflows. Countly's biggest strengths are: open source and transparent. includes mobile analytics as a core feature, purpose-built for analytics workflows.

Watch out for: With Simple Analytics, users commonly note that no free plan — you need to pay $9/mo from day one to use it. With Countly, the main complaint is that may lack some advanced features.

Choose Simple Analytics if...

  • You need a tool built for privacy-conscious teams wanting ethical analytics
  • You specifically need Events and GDPR Compliant
  • You care about includes gdpr compliant as a core feature, purpose-built for analytics workflows
  • Your team size fits the small teams profile Simple Analytics is designed for

Choose Countly if...

  • You need a tool built for mobile app teams wanting open-source analytics
  • Budget is a hard constraint — Countly is free, Simple Analytics is not
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need Crash Reports and Mobile Analytics
  • You care about includes mobile analytics as a core feature, purpose-built for analytics workflows

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