At a glance

Shopify Saleor
Best for Businesses wanting the most popular e-commerce platform Teams wanting GraphQL-first headless e-commerce
Starting price $29/mo Free
Free tier
Open source
Free tier available
Open source
App Store
Dashboard
GraphQL
Headless
Multi-Channel
Online Store
Payments
Themes

Shopify

Strengths

  • Includes Online Store as a core feature, purpose-built for e-commerce workflows
  • Includes Themes as a core feature, purpose-built for e-commerce workflows
  • Pricing starts at $29/mo, which includes the full e-commerce feature set
  • Established product with 20+ years on the market and a mature ecosystem

Weaknesses

  • Starts at $29/mo — on the expensive side, especially for small teams or solo users
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in e-commerce
  • Per-user pricing at $29/mo makes it hard to justify for large teams

Saleor

Strengths

  • Open source and transparent
  • Includes GraphQL as a core feature, purpose-built for e-commerce workflows
  • Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
  • The core product is free with no paywalled essentials

Weaknesses

  • May lack some advanced features
  • Self-hosting is free but requires server maintenance and DevOps knowledge
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in e-commerce

The bottom line

Pricing: Saleor is completely free, which makes it the obvious pick if budget is the top concern. Shopify starts at $29/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Shopify offers App Store, Online Store and Payments that Saleor lacks. Saleor brings Dashboard, GraphQL and Headless that Shopify does not have.

Team fit: Shopify is geared toward any size teams, while Saleor is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Saleor is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Shopify is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Shopify's biggest strengths are: includes online store as a core feature, purpose-built for e-commerce workflows. includes themes as a core feature, purpose-built for e-commerce workflows. Saleor's biggest strengths are: open source and transparent. includes graphql as a core feature, purpose-built for e-commerce workflows.

Watch out for: With Shopify, users commonly note that starts at $29/mo — on the expensive side, especially for small teams or solo users. With Saleor, the main complaint is that may lack some advanced features.

Choose Shopify if...

  • Your profile matches its sweet spot: businesses wanting the most popular e-commerce platform
  • You specifically need App Store and Online Store
  • You care about includes themes as a core feature, purpose-built for e-commerce workflows
  • Your team size fits the any size profile Shopify is designed for

Choose Saleor if...

  • Your profile matches its sweet spot: teams wanting graphql-first headless e-commerce
  • Budget is a hard constraint — Saleor is free, Shopify is not
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need Dashboard and GraphQL
  • You care about includes graphql as a core feature, purpose-built for e-commerce workflows

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