At a glance

Shopify BigCommerce
Best for Businesses wanting the most popular e-commerce platform Growing businesses wanting enterprise e-commerce features
Starting price $29/mo $29/mo
Free tier
Open source
Free tier available
Open source
App Store
B2B
Headless
Multi-Channel
Online Store
Payments
SEO
Themes

Shopify

Strengths

  • Includes Online Store as a core feature, purpose-built for e-commerce workflows
  • Includes Themes as a core feature, purpose-built for e-commerce workflows
  • Pricing starts at $29/mo, which includes the full e-commerce feature set
  • Established product with 20+ years on the market and a mature ecosystem

Weaknesses

  • Starts at $29/mo — on the expensive side, especially for small teams or solo users
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in e-commerce
  • Per-user pricing at $29/mo makes it hard to justify for large teams

BigCommerce

Strengths

  • Includes Multi-Channel as a core feature, purpose-built for e-commerce workflows
  • Includes Headless as a core feature, purpose-built for e-commerce workflows
  • Pricing starts at $29/mo, which includes the full e-commerce feature set
  • Established product with 17+ years on the market and a mature ecosystem

Weaknesses

  • Starts at $29/mo — on the expensive side, especially for small teams or solo users
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in e-commerce
  • Per-user pricing at $29/mo makes it hard to justify for large teams

The bottom line

Pricing: Shopify starts at $29/mo. BigCommerce starts at $29/mo.

Feature gaps: Shopify offers App Store, Online Store and Payments that BigCommerce lacks. BigCommerce brings B2B, Headless and Multi-Channel that Shopify does not have.

Team fit: Shopify is geared toward any size teams, while BigCommerce is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Shopify's biggest strengths are: includes online store as a core feature, purpose-built for e-commerce workflows. includes themes as a core feature, purpose-built for e-commerce workflows. BigCommerce's biggest strengths are: includes multi-channel as a core feature, purpose-built for e-commerce workflows. includes headless as a core feature, purpose-built for e-commerce workflows.

Watch out for: With Shopify, users commonly note that starts at $29/mo — on the expensive side, especially for small teams or solo users. With BigCommerce, the main complaint is that starts at $29/mo — on the expensive side, especially for small teams or solo users.

Choose Shopify if...

  • Your profile matches its sweet spot: businesses wanting the most popular e-commerce platform
  • You specifically need App Store and Online Store
  • You care about includes themes as a core feature, purpose-built for e-commerce workflows
  • Your team size fits the any size profile Shopify is designed for

Choose BigCommerce if...

  • You need a tool built for growing businesses wanting enterprise e-commerce features
  • You specifically need B2B and Headless
  • You care about includes headless as a core feature, purpose-built for e-commerce workflows
  • Your team size fits the mid-size teams profile BigCommerce is designed for

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