What is the difference between Salesforce and Copper?

Salesforce is best for Enterprises that need a highly customizable CRM with complex workflows, while Copper is best for Google Workspace users wanting a CRM that lives in Gmail. Salesforce starts at $25/user/mo and Copper starts at $23/user/mo.

Salesforce vs Copper

Salesforce is Enterprise CRM platform with extensive customization, automation, and app ecosystem, while Copper is CRM built for Google Workspace with automatic contact and activity capture from Gmail. Copper comes in cheaper, but price alone does not tell the full story. Salesforce is built for enterprises that need a highly customizable crm with complex workflows, whereas Copper targets google workspace users wanting a crm that lives in gmail.

At a glance

	Salesforce	Copper
Best for	Enterprises that need a highly customizable CRM with complex workflows	Google Workspace users wanting a CRM that lives in Gmail
Starting price	$25/user/mo	$23/user/mo
Free tier	—	—
Open source	—	—
Free tier available	—	—
Open source	—	—
AI Einstein	✓	—
AppExchange	✓	—
Auto-Capture	—	✓
Automations	✓	—
Custom Objects	✓	—
Gmail Integration	—	✓
Pipeline	—	✓
Reporting	✓	✓

Salesforce

Strengths

Most customizable CRM on the market
Massive app marketplace (AppExchange)
Handles complex enterprise sales processes
Industry-leading AI features (Einstein)

Weaknesses

Expensive — costs spiral with add-ons
Requires dedicated admin or consultant
Steep learning curve
Interface feels dated compared to modern tools

Try Salesforce → Full review

Copper

Strengths

Includes Gmail Integration as a core feature, purpose-built for crm workflows
Includes Auto-Capture as a core feature, purpose-built for crm workflows
Pricing starts at $23/user/mo, which includes the full crm feature set
Established product with 13+ years on the market and a mature ecosystem

Weaknesses

Starts at $23/user/mo — on the expensive side, especially for small teams or solo users
Fewer built-in features means you may need additional tools to cover gaps
Data entry overhead can slow down reps who just want to sell
Limited team/admin features if your organization eventually scales up

Try Copper → Full review

The bottom line

Pricing: Salesforce starts at $25/user/mo. Copper starts at $23/user/mo. Copper is the more affordable option.

Feature gaps: Salesforce offers AI Einstein, AppExchange and Automations that Copper lacks. Copper brings Auto-Capture, Gmail Integration and Pipeline that Salesforce does not have. Both share Reporting.

Team fit: Salesforce is geared toward enterprise teams, while Copper is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Salesforce's biggest strengths are: most customizable crm on the market. massive app marketplace (appexchange). Copper's biggest strengths are: includes gmail integration as a core feature, purpose-built for crm workflows. includes auto-capture as a core feature, purpose-built for crm workflows.

Watch out for: With Salesforce, users commonly note that expensive — costs spiral with add-ons. With Copper, the main complaint is that starts at $23/user/mo — on the expensive side, especially for small teams or solo users.

Choose Salesforce if...

You need a tool built for enterprises that need a highly customizable crm with complex workflows
You specifically need AI Einstein and AppExchange
You care about massive app marketplace (appexchange)
Your team size fits the enterprise profile Salesforce is designed for

Choose Copper if...

You need a tool built for google workspace users wanting a crm that lives in gmail
You want to save on per-user costs — Copper is $2.00/user/mo cheaper
You specifically need Auto-Capture and Gmail Integration
You care about includes auto-capture as a core feature, purpose-built for crm workflows
Your team size fits the small teams profile Copper is designed for