At a glance

PostHog Amplitude
Best for Product teams that need analytics, session replay, and feature flags in one tool Growth teams needing advanced product analytics
Starting price Free Free
Free tier
Open source
Free tier available
Open source
A/B Testing
Behavioral Analytics
CDP
Cohorts
Experiments
Feature Flags
Product Analytics
Session Replay
Surveys

PostHog

Strengths

  • All-in-one: analytics, session replay, feature flags, A/B tests
  • Generous free tier (1M events/mo)
  • Open source and self-hostable
  • Strong developer experience

Weaknesses

  • Can be overwhelming — lots of features
  • Self-hosting requires significant infrastructure
  • UI has a learning curve
  • Some features less mature than best-in-class alternatives

Amplitude

Strengths

  • Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
  • Includes Cohorts as a core feature, purpose-built for analytics workflows
  • Free up to 10M events/mo — generous enough for most small teams to get real work done
  • Established product with 14+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Data accuracy depends on tracking setup — misconfigured events give misleading results
  • Mobile experience lags behind the desktop version in features and polish

The bottom line

Pricing: Both PostHog and Amplitude are free. You can try both without spending a dollar.

Feature gaps: PostHog offers A/B Testing, Feature Flags and Product Analytics that Amplitude lacks. Amplitude brings Behavioral Analytics, CDP and Cohorts that PostHog does not have.

Team fit: PostHog is geared toward any size teams, while Amplitude is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: PostHog is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Amplitude is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: PostHog's biggest strengths are: all-in-one: analytics, session replay, feature flags, a/b tests. generous free tier (1m events/mo). Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows.

Watch out for: With PostHog, users commonly note that can be overwhelming — lots of features. With Amplitude, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose PostHog if...

  • You need a tool built for product teams that need analytics, session replay, and feature flags in one tool
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need A/B Testing and Feature Flags
  • You care about generous free tier (1m events/mo)
  • Your team size fits the any size profile PostHog is designed for

Choose Amplitude if...

  • You need a tool built for growth teams needing advanced product analytics
  • You specifically need Behavioral Analytics and CDP
  • You care about includes cohorts as a core feature, purpose-built for analytics workflows
  • Your team size fits the mid-size teams profile Amplitude is designed for
  • The free tier works for you: free up to 10m events/mo

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