What is the difference between Plausible and Umami?

Plausible is best for Privacy-conscious sites that want simple, clean analytics, while Umami is best for Developers who want free, self-hosted, privacy-first analytics. Plausible starts at $9/mo and Umami starts at Free.

Is Plausible or Umami cheaper?

Plausible starts at $9/mo. Umami starts at Free and is free.

Plausible vs Umami

Plausible is privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box, while Umami is open-source, privacy-focused web analytics you can self-host. The biggest difference up front: Umami is free, while Plausible starts at $9/mo. Plausible is built for privacy-conscious sites that want simple, clean analytics, whereas Umami targets developers who want free, self-hosted, privacy-first analytics.

At a glance

	Plausible	Umami
Best for	Privacy-conscious sites that want simple, clean analytics	Developers who want free, self-hosted, privacy-first analytics
Starting price	$9/mo	Free
Free tier	—	✓
Open source	✓	✓
Free tier available	—	✓
Open source	✓	✓
Cookieless	✓	✓
Custom Events	—	✓
Goal Tracking	✓	—
Lightweight Script	✓	—
Open Source	—	✓
Privacy First	✓	—
Real-Time Dashboard	—	✓
Self-Hosted	✓	✓

Plausible

Strengths

Privacy-first — no cookies, no consent banners needed
Lightweight script under 1KB
Beautiful, simple dashboard
Open source, self-hostable

Weaknesses

Much less feature-rich than Google Analytics
No free tier (except self-hosted)
Limited segmentation and funnel analysis
No built-in A/B testing

Try Plausible → Full review

Umami

Strengths

Free and open source
Easy to self-host (Docker, Vercel, Railway)
Clean, modern dashboard
Privacy-focused, no cookies

Weaknesses

Requires self-hosting for free use
Fewer features than GA or even Plausible
Limited integrations
Cloud pricing not competitive with Plausible

Try Umami → Full review

The bottom line

Pricing: Umami is completely free, which makes it the obvious pick if budget is the top concern. Plausible starts at $9/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Plausible offers Goal Tracking, Lightweight Script and Privacy First that Umami lacks. Umami brings Custom Events, Open Source and Real-Time Dashboard that Plausible does not have. Both share Cookieless and Self-Hosted.

Team fit: Plausible is geared toward small teams teams, while Umami is aimed at individual users and small setups. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Both Plausible and Umami are open source, so self-hosting and code audits are on the table with either choice.

Where each tool shines: Plausible's biggest strengths are: privacy-first — no cookies, no consent banners needed. lightweight script under 1kb. Umami's biggest strengths are: free and open source. easy to self-host (docker, vercel, railway).

Watch out for: With Plausible, users commonly note that much less feature-rich than google analytics. With Umami, the main complaint is that requires self-hosting for free use.

Choose Plausible if...

You need a tool built for privacy-conscious sites that want simple, clean analytics
You specifically need Goal Tracking and Lightweight Script
You care about lightweight script under 1kb
Your team size fits the small teams profile Plausible is designed for

Choose Umami if...

Your profile matches its sweet spot: developers who want free, self-hosted, privacy-first analytics
Budget is a hard constraint — Umami is free, Plausible is not
You specifically need Custom Events and Open Source
You care about easy to self-host (docker, vercel, railway)
Your team size fits the individuals profile Umami is designed for