Plausible vs PostHog
Plausible is privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box, while PostHog is open-source product analytics suite with session replay, feature flags, A/B testing, and surveys. The biggest difference up front: PostHog is free, while Plausible starts at $9/mo. Plausible is built for privacy-conscious sites that want simple, clean analytics, whereas PostHog targets product teams that need analytics, session replay, and feature flags in one tool.
At a glance
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|---|---|---|
| Best for | Privacy-conscious sites that want simple, clean analytics | Product teams that need analytics, session replay, and feature flags in one tool |
| Starting price | $9/mo | Free |
| Free tier | — | ✓ |
| Open source | ✓ | ✓ |
| Free tier available | — | ✓ |
| Open source | ✓ | ✓ |
| A/B Testing | — | ✓ |
| Cookieless | ✓ | — |
| Feature Flags | — | ✓ |
| Goal Tracking | ✓ | — |
| Lightweight Script | ✓ | — |
| Privacy First | ✓ | — |
| Product Analytics | — | ✓ |
| Self-Hosted | ✓ | — |
| Session Replay | — | ✓ |
| Surveys | — | ✓ |
Plausible
Strengths
- Privacy-first — no cookies, no consent banners needed
- Lightweight script under 1KB
- Beautiful, simple dashboard
- Open source, self-hostable
Weaknesses
- Much less feature-rich than Google Analytics
- No free tier (except self-hosted)
- Limited segmentation and funnel analysis
- No built-in A/B testing
PostHog
Strengths
- All-in-one: analytics, session replay, feature flags, A/B tests
- Generous free tier (1M events/mo)
- Open source and self-hostable
- Strong developer experience
Weaknesses
- Can be overwhelming — lots of features
- Self-hosting requires significant infrastructure
- UI has a learning curve
- Some features less mature than best-in-class alternatives
The bottom line
Pricing: PostHog is completely free, which makes it the obvious pick if budget is the top concern. Plausible starts at $9/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Plausible offers Cookieless, Goal Tracking and Lightweight Script that PostHog lacks. PostHog brings A/B Testing, Feature Flags and Product Analytics that Plausible does not have.
Team fit: Plausible is geared toward small teams teams, while PostHog is aimed at any size teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Open source: Both Plausible and PostHog are open source, so self-hosting and code audits are on the table with either choice.
Where each tool shines: Plausible's biggest strengths are: privacy-first — no cookies, no consent banners needed. lightweight script under 1kb. PostHog's biggest strengths are: all-in-one: analytics, session replay, feature flags, a/b tests. generous free tier (1m events/mo).
Watch out for: With Plausible, users commonly note that much less feature-rich than google analytics. With PostHog, the main complaint is that can be overwhelming — lots of features.
Choose Plausible if...
- You need a tool built for privacy-conscious sites that want simple, clean analytics
- You specifically need Cookieless and Goal Tracking
- You care about lightweight script under 1kb
- Your team size fits the small teams profile Plausible is designed for
Choose PostHog if...
- You need a tool built for product teams that need analytics, session replay, and feature flags in one tool
- Budget is a hard constraint — PostHog is free, Plausible is not
- You specifically need A/B Testing and Feature Flags
- You care about generous free tier (1m events/mo)
- Your team size fits the any size profile PostHog is designed for
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