Plausible vs Heap

Pricing: Heap is completely free (Free up to 10K sessions/mo), which makes it the obvious pick if budget is the top concern. Plausible starts at $9/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Plausible offers Cookieless, Goal Tracking and Lightweight Script that Heap lacks. Heap brings Auto-Capture, Funnels and Segments that Plausible does not have.

Team fit: Plausible is geared toward small teams teams, while Heap is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Plausible is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Heap is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Plausible's biggest strengths are: privacy-first — no cookies, no consent banners needed. lightweight script under 1kb. Heap's biggest strengths are: includes auto-capture as a core feature, purpose-built for analytics workflows. includes session replay as a core feature, purpose-built for analytics workflows.

Watch out for: With Plausible, users commonly note that much less feature-rich than google analytics. With Heap, the main complaint is that free plan exists but key features are locked behind the paid upgrade.