What is the difference between Pipedrive and Folk?

Pipedrive is best for Sales teams that want a simple, visual pipeline-focused CRM, while Folk is best for Small teams and agencies managing relationships, not just sales pipelines. Pipedrive starts at $14/user/mo and Folk starts at $20/user/mo.

Is Pipedrive or Folk cheaper?

Pipedrive starts at $14/user/mo. Folk starts at $20/user/mo with a free tier.

Is there a free alternative to Pipedrive?

Yes, Folk offers a free tier (Free for up to 200 contacts).

Pipedrive vs Folk

Pipedrive is Sales-focused CRM with visual pipeline management and simple automation, while Folk is Lightweight CRM for relationship management with a spreadsheet-like interface. Pipedrive comes in cheaper, but price alone does not tell the full story. Pipedrive is built for sales teams that want a simple, visual pipeline-focused crm, whereas Folk targets small teams and agencies managing relationships, not just sales pipelines.

At a glance

	Pipedrive	Folk
Best for	Sales teams that want a simple, visual pipeline-focused CRM	Small teams and agencies managing relationships, not just sales pipelines
Starting price	$14/user/mo	$20/user/mo
Free tier	—	✓
Open source	—	—
Free tier available	—	✓
Open source	—	—
Activity Tracking	✓	—
Automations	✓	—
Chrome Extension	—	✓
Contact Capture	—	✓
Email Sync	✓	—
Lead Scoring	✓	—
Mail Merge	—	✓
Pipelines	—	✓
Tags	—	✓
Visual Pipeline	✓	—

Pipedrive

Strengths

Visual pipeline is intuitive and effective
Easy to set up — no consultant needed
Good automation for follow-ups and tasks
Affordable compared to HubSpot/Salesforce

Weaknesses

Limited marketing features
Reporting less powerful than enterprise CRMs
Email integration could be better
Free tier doesn't exist

Try Pipedrive → Full review

Folk

Strengths

Spreadsheet-like simplicity
Works for any type of relationship, not just sales
Chrome extension for quick contact capture
Good email integration

Weaknesses

Limited pipeline and deal management
Less powerful automation than HubSpot
Smaller integration ecosystem
No free tier beyond trial

Try Folk → Full review

The bottom line

Pricing: Pipedrive starts at $14/user/mo. Folk starts at $20/user/mo. Pipedrive is the more affordable option.

Feature gaps: Pipedrive offers Activity Tracking, Automations and Email Sync that Folk lacks. Folk brings Chrome Extension, Contact Capture and Mail Merge that Pipedrive does not have.

Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Pipedrive's biggest strengths are: visual pipeline is intuitive and effective. easy to set up — no consultant needed. Folk's biggest strengths are: spreadsheet-like simplicity. works for any type of relationship, not just sales.

Watch out for: With Pipedrive, users commonly note that limited marketing features. With Folk, the main complaint is that limited pipeline and deal management.

Choose Pipedrive if...

You need a tool built for sales teams that want a simple, visual pipeline-focused crm
You want to save on per-user costs — Pipedrive is $6.00/user/mo cheaper
You specifically need Activity Tracking and Automations
You care about easy to set up — no consultant needed

Choose Folk if...

You need a tool built for small teams and agencies managing relationships, not just sales pipelines
You specifically need Chrome Extension and Contact Capture
You care about works for any type of relationship, not just sales
The free tier works for you: free for up to 200 contacts