At a glance

Olark Tawk.to
Best for Small businesses wanting simple live chat Businesses wanting completely free live chat
Starting price $29/seat/mo Free
Free tier
Open source
Free tier available
Open source
Automation Rules
CRM Integration
Free Live Chat
Knowledge Base
Live Chat
Transcripts
Unlimited Agents
Video Chat

Olark

Strengths

  • Includes Live Chat as a core feature, purpose-built for customer support workflows
  • Includes Automation Rules as a core feature, purpose-built for customer support workflows
  • Pricing starts at $29/seat/mo, which includes the full customer support feature set
  • Established product with 17+ years on the market and a mature ecosystem

Weaknesses

  • Starts at $29/seat/mo — on the expensive side, especially for small teams or solo users
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ticket volume can quickly overwhelm small teams without triage automation
  • Limited team/admin features if your organization eventually scales up

Tawk.to

Strengths

  • Includes Free Live Chat as a core feature, purpose-built for customer support workflows
  • Includes Unlimited Agents as a core feature, purpose-built for customer support workflows
  • The core product is free with no paywalled essentials
  • Established product with 13+ years on the market and a mature ecosystem

Weaknesses

  • May lack some advanced features
  • Some advanced features require upgrading to a paid plan
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ticket volume can quickly overwhelm small teams without triage automation

The bottom line

Pricing: Tawk.to is completely free, which makes it the obvious pick if budget is the top concern. Olark starts at $29/seat/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Olark offers Automation Rules, CRM Integration and Live Chat that Tawk.to lacks. Tawk.to brings Free Live Chat, Knowledge Base and Unlimited Agents that Olark does not have.

Team fit: Olark is geared toward small teams teams, while Tawk.to is aimed at any size teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Olark's biggest strengths are: includes live chat as a core feature, purpose-built for customer support workflows. includes automation rules as a core feature, purpose-built for customer support workflows. Tawk.to's biggest strengths are: includes free live chat as a core feature, purpose-built for customer support workflows. includes unlimited agents as a core feature, purpose-built for customer support workflows.

Watch out for: With Olark, users commonly note that starts at $29/seat/mo — on the expensive side, especially for small teams or solo users. With Tawk.to, the main complaint is that may lack some advanced features.

Choose Olark if...

  • You need a tool built for small businesses wanting simple live chat
  • You specifically need Automation Rules and CRM Integration
  • You care about includes automation rules as a core feature, purpose-built for customer support workflows
  • Your team size fits the small teams profile Olark is designed for

Choose Tawk.to if...

  • Your profile matches its sweet spot: businesses wanting completely free live chat
  • Budget is a hard constraint — Tawk.to is free, Olark is not
  • You specifically need Free Live Chat and Knowledge Base
  • You care about includes unlimited agents as a core feature, purpose-built for customer support workflows
  • Your team size fits the any size profile Tawk.to is designed for

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