Moz vs SE Ranking
Moz is SEO platform with domain authority, keyword research, and link analysis, while SE Ranking is All-in-one SEO platform with rank tracking, site audits, and competitor analysis at an affordable price. SE Ranking comes in cheaper, but price alone does not tell the full story. Moz is built for seo teams wanting trusted domain authority metrics, whereas SE Ranking targets small agencies and marketers who need ahrefs-level features at a lower price.
At a glance
|
Moz
|
SE Ranking | |
|---|---|---|
| Best for | SEO teams wanting trusted domain authority metrics | Small agencies and marketers who need Ahrefs-level features at a lower price |
| Starting price | $99/mo | $44/mo |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Backlink analysis | — | ✓ |
| Competitor analysis | — | ✓ |
| Domain Authority | ✓ | — |
| Keyword Explorer | ✓ | — |
| Keyword research | — | ✓ |
| Link Analysis | ✓ | — |
| Rank tracking | — | ✓ |
| SERP Analysis | ✓ | — |
| Site audit | — | ✓ |
Moz
Strengths
- Includes Domain Authority as a core feature, purpose-built for seo workflows
- Includes Keyword Explorer as a core feature, purpose-built for seo workflows
- Free Moz Bar extension — generous enough for most small teams to get real work done
- Established product with 22+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in seo
- Mobile experience lags behind the desktop version in features and polish
SE Ranking
Strengths
- Significantly cheaper than Ahrefs and SEMrush
- Comprehensive feature set covering all SEO workflows
- Accurate rank tracking with daily updates
- White-label reporting for agencies
Weaknesses
- Smaller keyword database than Ahrefs or SEMrush
- Backlink index is less comprehensive
- Interface can feel cluttered with features
- Less brand recognition among enterprise clients
The bottom line
Pricing: Both tools offer free tiers, so you can test each before committing. Moz's free plan: Free Moz Bar extension. SE Ranking's free plan: 14-day free trial. When you outgrow the free tier, SE Ranking is the cheaper option at $44/mo vs. $99/mo for Moz — roughly 125% less.
Feature gaps: Moz offers Domain Authority, Keyword Explorer and Link Analysis that SE Ranking lacks. SE Ranking brings Backlink analysis, Competitor analysis and Keyword research that Moz does not have.
Where each tool shines: Moz's biggest strengths are: includes domain authority as a core feature, purpose-built for seo workflows. includes keyword explorer as a core feature, purpose-built for seo workflows. SE Ranking's biggest strengths are: significantly cheaper than ahrefs and semrush. comprehensive feature set covering all seo workflows.
Watch out for: With Moz, users commonly note that free plan exists but key features are locked behind the paid upgrade. With SE Ranking, the main complaint is that smaller keyword database than ahrefs or semrush.
Choose Moz if...
- You need a tool built for seo teams wanting trusted domain authority metrics
- You specifically need Domain Authority and Keyword Explorer
- You care about includes keyword explorer as a core feature, purpose-built for seo workflows
- The free tier works for you: free moz bar extension
Choose SE Ranking if...
- You need a tool built for small agencies and marketers who need ahrefs-level features at a lower price
- You want to save on per-user costs — SE Ranking is $55.00/user/mo cheaper
- You specifically need Backlink analysis and Competitor analysis
- You care about comprehensive feature set covering all seo workflows
- The free tier works for you: 14-day free trial
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