Moz vs Screaming Frog
Moz is SEO platform with domain authority, keyword research, and link analysis, while Screaming Frog is website crawler for technical SEO audits — finds broken links, duplicate content, and more. The biggest difference up front: Screaming Frog is free, while Moz starts at $99/mo. Moz is built for seo teams wanting trusted domain authority metrics, whereas Screaming Frog targets technical seos wanting a powerful site crawler.
At a glance
|
Moz
|
Screaming Frog
|
|
|---|---|---|
| Best for | SEO teams wanting trusted domain authority metrics | Technical SEOs wanting a powerful site crawler |
| Starting price | $99/mo | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Broken Links | — | ✓ |
| Domain Authority | ✓ | — |
| Keyword Explorer | ✓ | — |
| Link Analysis | ✓ | — |
| Redirects | — | ✓ |
| SERP Analysis | ✓ | — |
| Schema Audit | — | ✓ |
| Site Crawling | — | ✓ |
Moz
Strengths
- Includes Domain Authority as a core feature, purpose-built for seo workflows
- Includes Keyword Explorer as a core feature, purpose-built for seo workflows
- Free Moz Bar extension — generous enough for most small teams to get real work done
- Established product with 22+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in seo
- Mobile experience lags behind the desktop version in features and polish
Screaming Frog
Strengths
- Includes Site Crawling as a core feature, purpose-built for seo workflows
- Includes Broken Links as a core feature, purpose-built for seo workflows
- Free for 500 URLs — generous enough for most small teams to get real work done
- Established product with 16+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in seo
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: Screaming Frog is completely free (Free for 500 URLs), which makes it the obvious pick if budget is the top concern. Moz starts at $99/mo, but Free Moz Bar extension. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Moz offers Domain Authority, Keyword Explorer and Link Analysis that Screaming Frog lacks. Screaming Frog brings Broken Links, Redirects and Schema Audit that Moz does not have.
Team fit: Moz is geared toward mid-size teams teams, while Screaming Frog is aimed at individual users and small setups. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Moz's biggest strengths are: includes domain authority as a core feature, purpose-built for seo workflows. includes keyword explorer as a core feature, purpose-built for seo workflows. Screaming Frog's biggest strengths are: includes site crawling as a core feature, purpose-built for seo workflows. includes broken links as a core feature, purpose-built for seo workflows.
Watch out for: With Moz, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Screaming Frog, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Moz if...
- You need a tool built for seo teams wanting trusted domain authority metrics
- You specifically need Domain Authority and Keyword Explorer
- You care about includes keyword explorer as a core feature, purpose-built for seo workflows
- Your team size fits the mid-size teams profile Moz is designed for
- The free tier works for you: free moz bar extension
Choose Screaming Frog if...
- You need a tool built for technical seos wanting a powerful site crawler
- Budget is a hard constraint — Screaming Frog is free, Moz is not
- You specifically need Broken Links and Redirects
- You care about includes broken links as a core feature, purpose-built for seo workflows
- Your team size fits the individuals profile Screaming Frog is designed for
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