Moz vs Mangools
Moz is SEO platform with domain authority, keyword research, and link analysis, while Mangools is simple, affordable SEO toolset with KWFinder for keyword research. Mangools comes in cheaper, but price alone does not tell the full story. Moz is built for seo teams wanting trusted domain authority metrics, whereas Mangools targets beginners and small businesses who want easy keyword research without complexity.
At a glance
|
Moz
|
Mangools | |
|---|---|---|
| Best for | SEO teams wanting trusted domain authority metrics | Beginners and small businesses who want easy keyword research without complexity |
| Starting price | $99/mo | $29.90/mo |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Backlink analysis | — | ✓ |
| Domain Authority | ✓ | — |
| Keyword Explorer | ✓ | — |
| Keyword research | — | ✓ |
| Link Analysis | ✓ | — |
| Rank tracking | — | ✓ |
| SERP Analysis | ✓ | — |
| SERP analysis | — | ✓ |
Moz
Strengths
- Includes Domain Authority as a core feature, purpose-built for seo workflows
- Includes Keyword Explorer as a core feature, purpose-built for seo workflows
- Free Moz Bar extension — generous enough for most small teams to get real work done
- Established product with 22+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in seo
- Mobile experience lags behind the desktop version in features and polish
Mangools
Strengths
- KWFinder is one of the easiest keyword research tools to use
- Affordable — less than half the price of Ahrefs
- Clean, intuitive interface with no learning curve
- Good for quick keyword research and competitive checks
Weaknesses
- Much smaller database than Ahrefs or SEMrush
- Limited advanced features for experienced SEOs
- Daily search limits on all plans
- No content optimization or technical audit features
The bottom line
Pricing: Both tools offer free tiers, so you can test each before committing. Moz's free plan: Free Moz Bar extension. Mangools's free plan: 10-day free trial. When you outgrow the free tier, Mangools is the cheaper option at $29.90/mo vs. $99/mo for Moz — roughly 231% less.
Feature gaps: Moz offers Domain Authority, Keyword Explorer and Link Analysis that Mangools lacks. Mangools brings Backlink analysis, Keyword research and Rank tracking that Moz does not have.
Where each tool shines: Moz's biggest strengths are: includes domain authority as a core feature, purpose-built for seo workflows. includes keyword explorer as a core feature, purpose-built for seo workflows. Mangools's biggest strengths are: kwfinder is one of the easiest keyword research tools to use. affordable — less than half the price of ahrefs.
Watch out for: With Moz, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Mangools, the main complaint is that much smaller database than ahrefs or semrush.
Choose Moz if...
- You need a tool built for seo teams wanting trusted domain authority metrics
- You specifically need Domain Authority and Keyword Explorer
- You care about includes keyword explorer as a core feature, purpose-built for seo workflows
- The free tier works for you: free moz bar extension
Choose Mangools if...
- You need a tool built for beginners and small businesses who want easy keyword research without complexity
- You want to save on per-user costs — Mangools is $69.10/user/mo cheaper
- You specifically need Backlink analysis and Keyword research
- You care about affordable — less than half the price of ahrefs
- The free tier works for you: 10-day free trial
Looking for more options?
Related comparisons
vs
vs
vs
vs
vs
vs
Stay sharp
price changes, and honest takes — weekly.