Mixpanel vs Amplitude
Mixpanel is product analytics platform for tracking user interactions, funnels, retention, and A/B experiments, while Amplitude is digital analytics platform for understanding user behavior across the full product journey. Mixpanel is built for product teams tracking user behavior and funnels, whereas Amplitude targets growth teams needing advanced product analytics.
At a glance
|
Mixpanel
|
Amplitude
|
|
|---|---|---|
| Best for | Product teams tracking user behavior and funnels | Growth teams needing advanced product analytics |
| Starting price | Free | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| A/B Testing | ✓ | — |
| Behavioral Analytics | — | ✓ |
| CDP | — | ✓ |
| Cohorts | — | ✓ |
| Experiments | — | ✓ |
| Funnels | ✓ | — |
| Retention | ✓ | — |
| User Flows | ✓ | — |
Mixpanel
Strengths
- Includes Funnels as a core feature, purpose-built for analytics workflows
- Includes Retention as a core feature, purpose-built for analytics workflows
- Free up to 20M events/mo — generous enough for most small teams to get real work done
- Established product with 17+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data accuracy depends on tracking setup — misconfigured events give misleading results
- Mobile experience lags behind the desktop version in features and polish
Amplitude
Strengths
- Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
- Includes Cohorts as a core feature, purpose-built for analytics workflows
- Free up to 10M events/mo — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data accuracy depends on tracking setup — misconfigured events give misleading results
- Mobile experience lags behind the desktop version in features and polish
The bottom line
Pricing: Both tools offer free tiers, so you can test each before committing. Mixpanel's free plan: Free up to 20M events/mo. Amplitude's free plan: Free up to 10M events/mo.
Feature gaps: Mixpanel offers A/B Testing, Funnels and Retention that Amplitude lacks. Amplitude brings Behavioral Analytics, CDP and Cohorts that Mixpanel does not have.
Team fit: Both tools target mid-size teams teams, so the decision hinges on features and workflow fit rather than scale.
Where each tool shines: Mixpanel's biggest strengths are: includes funnels as a core feature, purpose-built for analytics workflows. includes retention as a core feature, purpose-built for analytics workflows. Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows.
Watch out for: With Mixpanel, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Amplitude, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Mixpanel if...
- You need a tool built for product teams tracking user behavior and funnels
- You specifically need A/B Testing and Funnels
- You care about includes retention as a core feature, purpose-built for analytics workflows
- The free tier works for you: free up to 20m events/mo
Choose Amplitude if...
- You need a tool built for growth teams needing advanced product analytics
- You specifically need Behavioral Analytics and CDP
- You care about includes cohorts as a core feature, purpose-built for analytics workflows
- The free tier works for you: free up to 10m events/mo
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