Metricool vs Loomly
Metricool is all-in-one social media management with analytics, scheduling, and competitor analysis, while Loomly is social media calendar and management tool designed for marketing teams and agencies. The biggest difference up front: Metricool is free, while Loomly starts at $32/mo. Metricool is built for marketers wanting social analytics and scheduling in one, whereas Loomly targets marketing teams and agencies who want organized content calendars with approval workflows.
At a glance
|
Metricool
|
Loomly | |
|---|---|---|
| Best for | Marketers wanting social analytics and scheduling in one | Marketing teams and agencies who want organized content calendars with approval workflows |
| Starting price | Free | $32/mo |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Ad Manager | ✓ | — |
| Analytics | ✓ | ✓ |
| Approval workflows | — | ✓ |
| Competitor Analysis | ✓ | — |
| Content calendar | — | ✓ |
| Post ideas | — | ✓ |
| Scheduling | ✓ | — |
| Social scheduling | — | ✓ |
Metricool
Strengths
- Built-in analytics show open rates, click rates, and conversion data in real time
- Includes Scheduling as a core feature, purpose-built for social media management workflows
- Free for 1 brand — generous enough for most small teams to get real work done
- Includes competitor analysis alongside the core feature set — fewer separate tools needed
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in social media management
- Limited team/admin features if your organization eventually scales up
Loomly
Strengths
- Post ideas and inspiration to combat content block
- Clean approval workflow for team content review
- Audience targeting and post optimization suggestions
- Affordable compared to Sprout Social for team use
Weaknesses
- Analytics less detailed than Sprout Social
- Limited social listening capabilities
- No free plan — only a 15-day trial
- Fewer integrations than major competitors
The bottom line
Pricing: Metricool is completely free (Free for 1 brand), which makes it the obvious pick if budget is the top concern. Loomly starts at $32/mo, but 15-day free trial. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Metricool offers Ad Manager, Competitor Analysis and Scheduling that Loomly lacks. Loomly brings Approval workflows, Content calendar and Post ideas that Metricool does not have. Both share Analytics.
Where each tool shines: Metricool's biggest strengths are: built-in analytics show open rates, click rates, and conversion data in real time. includes scheduling as a core feature, purpose-built for social media management workflows. Loomly's biggest strengths are: post ideas and inspiration to combat content block. clean approval workflow for team content review.
Watch out for: With Metricool, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Loomly, the main complaint is that analytics less detailed than sprout social.
Choose Metricool if...
- You need a tool built for marketers wanting social analytics and scheduling in one
- Budget is a hard constraint — Metricool is free, Loomly is not
- You specifically need Ad Manager and Competitor Analysis
- You care about includes scheduling as a core feature, purpose-built for social media management workflows
- The free tier works for you: free for 1 brand
Choose Loomly if...
- You need a tool built for marketing teams and agencies who want organized content calendars with approval workflows
- You specifically need Approval workflows and Content calendar
- You care about clean approval workflow for team content review
- The free tier works for you: 15-day free trial
Looking for more options?
Related comparisons
vs
vs
vs
vs
vs
vs
Stay sharp
price changes, and honest takes — weekly.