What is the difference between HubSpot CRM and Twenty?

HubSpot CRM is best for Small to mid-size businesses that want CRM + marketing in one platform, while Twenty is best for Teams wanting an open-source Salesforce alternative. HubSpot CRM starts at Free and Twenty starts at Free.

Is HubSpot CRM or Twenty cheaper?

HubSpot CRM starts at Free and is free. Twenty starts at Free and is free.

Is there a free alternative to Twenty?

Both HubSpot CRM and Twenty offer free tiers.

HubSpot CRM vs Twenty

HubSpot CRM is Free CRM with marketing, sales, and service tools built in, while Twenty is Open-source CRM with a modern UI, built to be a transparent alternative to Salesforce. Twenty is open source and can be self-hosted, giving you full control over your data. HubSpot CRM is built for small to mid-size businesses that want crm + marketing in one platform, whereas Twenty targets teams wanting an open-source salesforce alternative.

At a glance

	HubSpot CRM	Twenty
Best for	Small to mid-size businesses that want CRM + marketing in one platform	Teams wanting an open-source Salesforce alternative
Starting price	Free	Free
Free tier	✓	✓
Open source	—	✓
Free tier available	✓	✓
Open source	—	✓
Automations	✓	—
Contact Management	✓	—
Deal Pipelines	✓	—
Email Tracking	✓	—
Extensible	—	✓
GraphQL API	—	✓
Marketing Hub	✓	—
Open Source	—	✓
Self-Hosted	—	✓

HubSpot CRM

Strengths

Generous free tier with real functionality
All-in-one: CRM, marketing, sales, service
Easy to set up and use
Excellent content and educational resources

Weaknesses

Paid tiers are very expensive
Can lock you into the HubSpot ecosystem
Advanced features require premium plans
Reporting limitations on free/starter plans

Try HubSpot CRM → Full review

Twenty

Strengths

Open source and transparent
Open-source codebase gives you full transparency and community-driven development
Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
The core product is free with no paywalled essentials

Weaknesses

May lack some advanced features
Self-hosting is free but requires server maintenance and DevOps knowledge
Self-hosting requires Linux admin skills and ongoing server maintenance
Data entry overhead can slow down reps who just want to sell

Try Twenty → Full review

The bottom line

Pricing: Both HubSpot CRM and Twenty are free, so this decision comes down to features and philosophy rather than budget.

Feature gaps: HubSpot CRM offers Automations, Contact Management and Deal Pipelines that Twenty lacks. Twenty brings Extensible, GraphQL API and Open Source that HubSpot CRM does not have.

Team fit: HubSpot CRM is geared toward mid-size teams teams, while Twenty is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Twenty is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. HubSpot CRM is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: HubSpot CRM's biggest strengths are: generous free tier with real functionality. all-in-one: crm, marketing, sales, service. Twenty's biggest strengths are: open source and transparent. open-source codebase gives you full transparency and community-driven development.

Watch out for: With HubSpot CRM, users commonly note that paid tiers are very expensive. With Twenty, the main complaint is that may lack some advanced features.

Choose HubSpot CRM if...

You need a tool built for small to mid-size businesses that want crm + marketing in one platform
You specifically need Automations and Contact Management
You care about all-in-one: crm, marketing, sales, service
Your team size fits the mid-size teams profile HubSpot CRM is designed for

Choose Twenty if...

Your profile matches its sweet spot: teams wanting an open-source salesforce alternative
You need self-hosting, data sovereignty, or the ability to audit source code
You specifically need Extensible and GraphQL API
You care about open-source codebase gives you full transparency and community-driven development
Your team size fits the small teams profile Twenty is designed for