Hootsuite vs Loomly
Hootsuite is social media management platform for scheduling, monitoring, and analytics across networks, while Loomly is social media calendar and management tool designed for marketing teams and agencies. Loomly comes in cheaper, but price alone does not tell the full story. Hootsuite is built for teams managing multiple social media accounts at scale, whereas Loomly targets marketing teams and agencies who want organized content calendars with approval workflows.
At a glance
|
Hootsuite
|
Loomly | |
|---|---|---|
| Best for | Teams managing multiple social media accounts at scale | Marketing teams and agencies who want organized content calendars with approval workflows |
| Starting price | $99/mo | $32/mo |
| Free tier | — | ✓ |
| Open source | — | — |
| Free tier available | — | ✓ |
| Open source | — | — |
| Analytics | ✓ | ✓ |
| Approval workflows | — | ✓ |
| Content calendar | — | ✓ |
| Post ideas | — | ✓ |
| Scheduling | ✓ | — |
| Social Listening | ✓ | — |
| Social scheduling | — | ✓ |
| Team Collab | ✓ | — |
Hootsuite
Strengths
- Includes Scheduling as a core feature, purpose-built for social media management workflows
- Includes Social Listening as a core feature, purpose-built for social media management workflows
- Pricing starts at $99/mo, which includes the full social media management feature set
- Established product with 18+ years on the market and a mature ecosystem
Weaknesses
- Starts at $99/mo — on the expensive side, especially for small teams or solo users
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in social media management
- Per-user pricing at $99/mo makes it hard to justify for large teams
Loomly
Strengths
- Post ideas and inspiration to combat content block
- Clean approval workflow for team content review
- Audience targeting and post optimization suggestions
- Affordable compared to Sprout Social for team use
Weaknesses
- Analytics less detailed than Sprout Social
- Limited social listening capabilities
- No free plan — only a 15-day trial
- Fewer integrations than major competitors
The bottom line
Pricing: Hootsuite starts at $99/mo. Loomly starts at $32/mo. Loomly is the more affordable option.
Feature gaps: Hootsuite offers Scheduling, Social Listening and Team Collab that Loomly lacks. Loomly brings Approval workflows, Content calendar and Post ideas that Hootsuite does not have. Both share Analytics.
Where each tool shines: Hootsuite's biggest strengths are: includes scheduling as a core feature, purpose-built for social media management workflows. includes social listening as a core feature, purpose-built for social media management workflows. Loomly's biggest strengths are: post ideas and inspiration to combat content block. clean approval workflow for team content review.
Watch out for: With Hootsuite, users commonly note that starts at $99/mo — on the expensive side, especially for small teams or solo users. With Loomly, the main complaint is that analytics less detailed than sprout social.
Choose Hootsuite if...
- Your profile matches its sweet spot: teams managing multiple social media accounts at scale
- You specifically need Scheduling and Social Listening
- You care about includes social listening as a core feature, purpose-built for social media management workflows
Choose Loomly if...
- You need a tool built for marketing teams and agencies who want organized content calendars with approval workflows
- You want to save on per-user costs — Loomly is $67.00/user/mo cheaper
- You specifically need Approval workflows and Content calendar
- You care about clean approval workflow for team content review
- The free tier works for you: 15-day free trial
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