At a glance

Grammarly Anyword
Best for Anyone wanting AI-powered writing improvement Performance marketers who want AI copy with predicted engagement scores
Starting price Free $39/mo
Free tier
Open source
Free tier available
Open source
AI copywriting
Ad copy
Analytics
Clarity
Email copy
Grammar
Performance scoring
Plagiarism
Tone

Grammarly

Strengths

  • Includes Grammar as a core feature, purpose-built for ai writing workflows
  • Includes Clarity as a core feature, purpose-built for ai writing workflows
  • Free basic grammar checks — generous enough for most small teams to get real work done
  • Established product with 17+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in ai writing
  • Mobile experience lags behind the desktop version in features and polish

Anyword

Strengths

  • Predictive performance scoring helps pick winning copy
  • Trained on performance data from billions of ad impressions
  • Custom scoring models based on your own historical data
  • Supports ads, emails, landing pages, and social posts

Weaknesses

  • Expensive at $39/month for the starter plan
  • Predictive scores aren't guarantees — real testing still needed
  • Less versatile than general-purpose AI writers
  • Steep learning curve for the analytics features

The bottom line

Pricing: Grammarly is completely free (Free basic grammar checks), which makes it the obvious pick if budget is the top concern. Anyword starts at $39/mo, but 7-day free trial. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Grammarly offers Clarity, Grammar and Plagiarism that Anyword lacks. Anyword brings AI copywriting, Ad copy and Analytics that Grammarly does not have.

Where each tool shines: Grammarly's biggest strengths are: includes grammar as a core feature, purpose-built for ai writing workflows. includes clarity as a core feature, purpose-built for ai writing workflows. Anyword's biggest strengths are: predictive performance scoring helps pick winning copy. trained on performance data from billions of ad impressions.

Watch out for: With Grammarly, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Anyword, the main complaint is that expensive at $39/month for the starter plan.

Choose Grammarly if...

  • You need a tool built for anyone wanting ai-powered writing improvement
  • Budget is a hard constraint — Grammarly is free, Anyword is not
  • You specifically need Clarity and Grammar
  • You care about includes clarity as a core feature, purpose-built for ai writing workflows
  • The free tier works for you: free basic grammar checks

Choose Anyword if...

  • You need a tool built for performance marketers who want ai copy with predicted engagement scores
  • You specifically need AI copywriting and Ad copy
  • You care about trained on performance data from billions of ad impressions
  • The free tier works for you: 7-day free trial

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