At a glance

Google Forms Formbricks
Best for Anyone wanting quick, simple forms for free Product teams wanting open-source in-app surveys
Starting price Free Free
Free tier
Open source
Free tier available
Open source
Collaboration
Free
In-App Surveys
NPS
Open Source
Quiz Mode
Self-Hosted
Sheets Integration

Google Forms

Strengths

  • Includes Free as a core feature, purpose-built for form builder workflows
  • Includes Sheets Integration as a core feature, purpose-built for form builder workflows
  • The core product is free with no paywalled essentials
  • Established product with 18+ years on the market and a mature ecosystem

Weaknesses

  • May lack some advanced features
  • Some advanced features require upgrading to a paid plan
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ecosystem of third-party integrations is smaller than the market leaders in form builder

Formbricks

Strengths

  • Open source and transparent
  • Includes In-App Surveys as a core feature, purpose-built for form builder workflows
  • Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
  • The core product is free with no paywalled essentials

Weaknesses

  • May lack some advanced features
  • Self-hosting is free but requires server maintenance and DevOps knowledge
  • Self-hosting requires Linux admin skills and ongoing server maintenance
  • Ecosystem of third-party integrations is smaller than the market leaders in form builder

The bottom line

Pricing: Both Google Forms and Formbricks are free, so this decision comes down to features and philosophy rather than budget.

Feature gaps: Google Forms offers Collaboration, Free and Quiz Mode that Formbricks lacks. Formbricks brings In-App Surveys, NPS and Open Source that Google Forms does not have.

Team fit: Google Forms is geared toward any size teams, while Formbricks is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Formbricks is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Google Forms is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Google Forms's biggest strengths are: includes free as a core feature, purpose-built for form builder workflows. includes sheets integration as a core feature, purpose-built for form builder workflows. Formbricks's biggest strengths are: open source and transparent. includes in-app surveys as a core feature, purpose-built for form builder workflows.

Watch out for: With Google Forms, users commonly note that may lack some advanced features. With Formbricks, the main complaint is that may lack some advanced features.

Choose Google Forms if...

  • You need a tool built for anyone wanting quick, simple forms for free
  • You specifically need Collaboration and Free
  • You care about includes sheets integration as a core feature, purpose-built for form builder workflows
  • Your team size fits the any size profile Google Forms is designed for

Choose Formbricks if...

  • You need a tool built for product teams wanting open-source in-app surveys
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need In-App Surveys and NPS
  • You care about includes in-app surveys as a core feature, purpose-built for form builder workflows
  • Your team size fits the small teams profile Formbricks is designed for

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