Google Analytics vs June
Google Analytics is free web analytics platform for tracking website traffic, user behavior, and conversions, while June is product analytics specifically designed for B2B SaaS with company-level insights. Google Analytics is built for businesses that need comprehensive, free web analytics, whereas June targets b2b saas teams wanting product analytics built for them.
At a glance
|
Google Analytics
|
June
|
|
|---|---|---|
| Best for | Businesses that need comprehensive, free web analytics | B2B SaaS teams wanting product analytics built for them |
| Starting price | Free | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Activation | — | ✓ |
| Audiences | ✓ | — |
| Company Analytics | — | ✓ |
| Conversions | ✓ | — |
| Custom Reports | ✓ | — |
| Event Tracking | ✓ | — |
| Feature Reports | — | ✓ |
| Google Ads Link | ✓ | — |
| Retention | — | ✓ |
Google Analytics
Strengths
- Free for most use cases
- Deep integration with Google Ads and Search Console
- Comprehensive event tracking
- Large community and learning resources
Weaknesses
- GA4 interface is confusing and frustrating
- Privacy concerns — sends data to Google
- GDPR compliance requires cookie consent banners
- Complex setup for accurate tracking
June
Strengths
- Includes Company Analytics as a core feature, purpose-built for analytics workflows
- Includes Feature Reports as a core feature, purpose-built for analytics workflows
- Free for 1K monthly users — generous enough for most small teams to get real work done
- Includes activation alongside the core feature set — fewer separate tools needed
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data accuracy depends on tracking setup — misconfigured events give misleading results
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: Both Google Analytics and June are free. You can try both without spending a dollar.
Feature gaps: Google Analytics offers Audiences, Conversions and Custom Reports that June lacks. June brings Activation, Company Analytics and Feature Reports that Google Analytics does not have.
Team fit: Google Analytics is geared toward any size teams, while June is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Google Analytics's biggest strengths are: free for most use cases. deep integration with google ads and search console. June's biggest strengths are: includes company analytics as a core feature, purpose-built for analytics workflows. includes feature reports as a core feature, purpose-built for analytics workflows.
Watch out for: With Google Analytics, users commonly note that ga4 interface is confusing and frustrating. With June, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Google Analytics if...
- Your profile matches its sweet spot: businesses that need comprehensive, free web analytics
- You specifically need Audiences and Conversions
- You care about deep integration with google ads and search console
- Your team size fits the any size profile Google Analytics is designed for
Choose June if...
- You need a tool built for b2b saas teams wanting product analytics built for them
- You specifically need Activation and Company Analytics
- You care about includes feature reports as a core feature, purpose-built for analytics workflows
- Your team size fits the small teams profile June is designed for
- The free tier works for you: free for 1k monthly users
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